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Jennifer Kattula

As seen in: Adweek, Fintech Finance News
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Articles by Jennifer Kattula

5 Conversations About AI to Have at Cannes

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By Jennifer Kattula, Microsoft Advertising
| Adweek Verified
The last time I attended the Cannes Lions International Festival of Creativity was about nine years ago. So, this year, I’m looking forward to taking a breath to learn from some of the best minds in our industry. Approaching this year’s festival, have you stopped to think of how far the industry has come? In 2023, at the Microsoft Beach House (imagined and designed with generative AI) there were conversations about the huge fundamental shift of AI and how it is altering how people live their lives.
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3 Ways Marketers Can Accelerate Their Creativity With Generative AI

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By Jennifer Kattula, Microsoft Advertising
| Adweek Verified
It can be incredibly challenging to engage people today with the abundance of content vying for their attention and their expectations of speed, timeliness and personalization. Consumers are increasingly turning to technology like generative AI for convenience and quick decision-making, as evidenced by Microsoft Advertising’s findings of accelerated purchase journeys and increased clickthrough rates.
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Unstoppable Women of Web3 Leads Initiative to Provide Web3 and Metaverse Education for 6 Million African Women

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By Lauren Towner Verified, Sandy Carter, Laura Kennedy, Jennifer Kattula
| Fintech Finance News Verified
To celebrate International Women’s Day, Unstoppable Women of Web3 (Unstoppable WoW3), a diversity and education group on a mission to equalize the playing field in Web3, today announced a commitment to providing Web3 and metaverse education for six million women in Africa over the next 5 years.
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