Jeong Hojun

Stop updating Kakao Story Content reduction and AI superapp focus AI search and briefing Strengthen Naver Content Invest KRW 1 trillion for 5 years Domestic platforms Naver and Kakao [Photo = Yonhap News] Kakao, which has been dualizing its business with a focus on KakaoTalk and artificial intelligence (AI), is reducing platforms such as "KakaoStory" and reducing its power from content platforms.

Kakao, which has been dualizing its business with a focus on KakaoTalk and artificial intelligence (AI), is reducing platforms such as "KakaoStory" to reduce its power from contents. On the contrary, Naver, which focuses on AI search, is taking a mixed step by investing heavily in creative platforms such as blogs. According to the information technology (IT) industry on the 30th, Kakao stopped updating its social network service (SNS) this year.

The challenges faced by companies in the process of introducing artificial intelligence (AI) are similar. It is difficult to determine whether the situation is due to the AI model or the prompt, as well as the situation in which the AI used in-house gives the wrong answer. The situation in which token usage is exploding due to indiscriminate use of AI is also a problem for companies.