Jeremy Epstein
- CEO, Never Stop Marketing
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Articles by Jeremy Epstein
French Budget Cuts Squeeze Tech
At Station F, a startup incubator located in central Paris, the mood is somber: the 2025 government budget slashed €2.5 billion in funding for the France 2030 program designed to boost French competitiveness. It also reduced the Research Tax Credit, which allows companies to write off a portion of their research budgets.
L’Affaire Atos: European Sovereignty Put to the Test
Atos is a considerable French IT giant with more than 100,000 employees operating in over 70 countries. It specializes in cloud computing and cybersecurity — and is responsible for the IT data management and security at the upcoming Paris Olympic Games. But Atos is also near bankruptcy, saddled with enormous debt. This month, the company turned down a buyout offer from a Czech billionaire in favor of a French offer, sending shares tumbling.
If DeFi Is To Really Take Off, We Need Smarter Contracts
The state of the decentralized finance industry today can be compared to the dawn of the aviation industry, and like the earliest pioneers of flight, it's chasing a solution to the wrong problem. At the end of the 19th century, pioneers of human flight such as Otto Lilienthal, the man who invented the first heavier-than-air glider, and the legendary Wright brothers Orville and Wilbur spent years devising ways for humans to master the skies.
How asset-oriented platforms will change the trajectory of Web3
Register now for your free virtual pass to the Low-Code/No-Code Summit this November 9. Hear from executives from Service Now, Credit Karma, Stitch Fix, Appian, and more. Learn more. Setting up a personal website today is trivial. It can be done with a few clicks and a credit card. But it wasn’t always this way. In the early days of the internet, setting up a website was time-consuming, cumbersome, and expensive.
The Merge Doesn’t Solve Ethereum’s 'Atomic Composability' Original
The Merge of Ethereum’s network is a significant accomplishment in the history of open-source software and Web3. For the most part, this transition from the more energy-intensive proof-of-work consensus mechanism to the less energy-intensive proof-of-stake has been celebrated for its increased sustainability. But while the story of the day is about energy conservation, the Merge skirts a looming problem for Ethereum.
ANALYSIS: Morrison's love of Murdoch has left ABC in the dust
Scott Morrison has shown an aversion to appearing in ABC interviews, preferring to be represented by the right-wing mainstream media, writes Jeremy Epstein. PRIME MINISTER Scott Morrison surprised the fine folks over at the national broadcaster recently by turning down their invitation for a pre-election debate with Labor Leader Anthony Albanese, instead choosing to have all three of his televised debates take place on commercial channels.
Does the Future of DeFi Still Belong to Ethereum?
The short answer is no, at least according to a brand new research report released by Coin Telegraph, which highlights Radix alongside, Ethereum, Solana, Polkadot, and Algorand. The longer answer, however, is that the future of DeFi never “belonged” to Ethereum in the first place. At Radix, we admire and greatly appreciate the immense contribution that Vitalik Buterin and the rest of the Ethereum community have made to advance the mission of DeFi globally.
3 ways to become a better manager in the work-from-home era – TechCrunch
Jeremy Epstein is the chief marketing officer at Gtmhub, the world’s leading SaaS provider enabling the OKR (objectives and key results) goal-setting methodology. The average employee will prefer to work from home nearly half the time after the pandemic is over. Employees are also demanding flexible schedules and remote work, and as a result, executives are planning to reduce office space by 30%.
Why Employees Don’t Know the Company Mission — and How to Fix It
The modern-day workforce is mission-driven. In fact, more than 80 percent of American workers rate meaningful work as a top priority in their careers. But how many employees can accurately describe their company’s mission? Can you? According to the 2021 Mission Alignment Index (MAI) from my company, Gtmhub, about one-third of the world’s largest companies fail at mission alignment. That’s a lot of employees who don’t have a clear understanding o why they show up for work each day.
How OKRs Can Make You a Better People-Manager
Anyone involved in hiring is familiar with a common factor tied to employee churn: People often don’t quit their jobs; they quit their bosses. Lack of clear direction. Limited opportunity to be heard. Feeling unvalued. The great irony, of course, is that workplace expectations often set managers, employees and the company itself up to fail. If goals are clearly defined — and that too often is a big if — how to achieve them is not. Enter Objectives and Key Results (OKRs).
In Praise of Industrial Policy
My friend Steve Rhoads, emeritus professor at the University of Virginia, will be publishing through Cambridge University Press a 35th anniversary edition of his 1984 book The Economists View of the World. The book reviews and explains many of the fundamental concepts of modern neo-classical economics, like opportunity costs, marginalism, incentives, externalities, welfare, consumer preference, and the like in an informative and balanced way.
What happens if you can’t trust online ratings and reviews?
tl;dr: Amazon can manipulate customer reviews and that’s the tip of the iceberg. Exploring the consequence of an economy based on trusting other people solely and entirely. Amazon has done many things to revolutionize the customer experience landscape. I call it the “Amazon-ification of Customer Expectations.” 2-day shipping with Prime is a great example. Today, no matter from whom you order, your expectation is 2-day delivery…or even less.
What Ernest Hemingway Knew About Creativity
tl;dr: Creativity requires internal effort, but environment counts as well. At least it did for Ernest Hemingway. On a recent family vacation to Florida, we went to Key West and took a tour of theErnest Hemingway House and Museum. He lived in Key West for 10 years and, according to the tour guide, it was the most productive years of his life. It happened to be pouring on the day we were there, so I found myself alone for about 10 minutes in Hemingway’s studio.
Is Web 3.0 the next lifestyle brand?
I am starting to wonder if choosing a blockchain or a Web 3.0 approach is as much a lifestyle choice as a technological choice. Leaving aside the naming challenge (are we calling this blockchain, crypto, or Web 3.0?), I think it represents a movement of people who want to live with intention, self-discipline, and personal agency.
Is Web 3.0 the next lifestyle brand?
Check out all the on-demand sessions from the Intelligent Security Summit here. I am starting to wonder if choosing a blockchain or a Web 3.0 approach is as much a lifestyle choice as a technological choice. Leaving aside the naming challenge (are we calling this blockchain, crypto, or Web 3.0?), I think it represents a movement of people who want to live with intention, self-discipline, and personal agency.
Russia hacked us: We made it far too easy - and still do
Florida Gov. Ron DeSantisRonald Dion DeSantisFlorida bans childlike sex dolls DHS official: Florida one of the 'best' states on election security, despite 2016 Russian hack Florida teacher arrested for loaded gun in backpack told reporter: 'Ask DeSantis' MORE recently made it official: when it comes to the security of America’s elections, we have seen the enemy… and it is us.
What if people stop believing in the US dollar?
tl;dr: Money is a system of belief that can grow or shrink over time due to both internal and external pressures. This post explores some of the threats to the dominance of the US Dollar. When you start getting deep into crypto, you invariably start asking yourself about money. Not, “how do I make money?” rather “what is the essence of money?” One of the best posts I’ve read on this is Adam Levi’s “Requiem for Fiat.” I highly recommend it. [Adam is also the CTO at DAOstack, where I am an advisor].
Is blockchain-based journalism the future? Civil gives us a first look
One of the most interesting things I’ve seen recently in the crypto world is the challenge of the mmviii newsroom on Civil by a member of the community. Civil is a community-owned network for journalism. If you need background, I’ve written about them before here. (Disclosure: I own a miniscule amount of CVL tokens.) The basic idea is that anyone can be a journalist. Anyone can set up a newsroom and benefit by being a member of the Civil registry.
How the Winning Crypto-Stablecoin Will Emerge
tl;dr: Throughout history, a reserve currency, which is a form of stablecoin, arises when it is linked to a vital commodity. Figure out what the next vital commodity will be. The coin that is connected with that will be the stablecoin. One of the freshest takes I’ve seen recently on the ongoing stablecoin debate comes from David Choi in his post, “Proof-of-Nuclear-Bombs”: a most reliable design for stablecoin utility (Part I). I think it resonated with me for two reasons.
A massive biometric breach is only a matter of time
I signed up for CLEAR about 2 years ago while catching a flight to DC from Seattle. CLEAR is like “TSA PRE for VIPs.” Basically, you pay $100 annually and, at many — but not all-airports — you can jump the TSA PRE line. You also don’t have to show ID as your biometrics are scanned into the system, proving identity. I had noticed, in the years before that, that more and more people were gaining TSA PRE. Same for Global Entry.
3 types of plug-and-play devices that will put a blockchain node in every home
One of the trends I’m watching is what I call “crypto in a box.” This is the creation of relatively low-cost, pre-packaged, plug-and-play blockchain node devices that consumers can buy and use at home, adding strength and resiliency to crypto networks. Let’s call these manufacturers “crypto OEMs.” Crypto networks gain their value, in part, from the number of nodes in the network. So anything that cost-effectively increases the number of nodes in a network is a long-term value driver.
Blockchain marketing tech landscape grows 13x in 18 months
Like the Internet, social media, and mobile before, blockchain technologies represent a significant opportunity for enterprise marketers to reduce the cost of marketing operations, create more unique customer experiences, build improved customer relationships, and reduce corporate risk. We’ve been tracking the landscape of companies emerging to disrupt marketing with blockchain technology, and, since our first overview in September 2017, the space has expanded rapidly.
Mary Poppins, Blockchains, and the Givens of the World
tl;dr: The new Mary Poppins movie shows us the dangers of a world with centralized record keeping. The “givens” of our world do not remain “givens” forever. Over the holidays, our family went to see the new Mary Poppins Returns movie. At the risk of spoiling the movie for you, if you plan to see it, I’ll say this. Th premise of the movie could have been eliminated had blockchain been employed. Partially, that is. The basic idea is that the Banks family home is at risk of foreclosure.
Blockchain can give torrenting a much-needed makeover
Torrenting has a reputation of being shady and illegal; the domain of dishonest pirates and the bane of the music and media industries. This bad rep stems from the deep-seated assumption that all torrents involve illegal files. While this is often the case, many people overlook the fact that torrenting has a slew of completely legal and ethical uses beyond the world of piracy. Still, bad reputations have a habit of sticking, and there are other issues plaguing the industry.
One Threat to the Security of Our Elections: The Lack of Tech Savvy Among Elderly Poll Workers
About a decade ago, I gave a guest lecture at the Illinois Institute of Technology about election security and the risks of hacking. (I don’t want to call myself prescient, but …) To get into one of the themes of the day, I started by asking students the average age of a poll worker. “Old,” said a student after a long pause. “How old?” I asked, and he replied, “Really old!” So I tried again. “How old is really old?” I was somewhat surprised to hear him say 35.
How blockchain can help advertisers combat 'ad blindness'
As internet users, we are exposed to an ever-increasing number and density of advertisements every day. Out of preservation for our sanity, each of us has developed a type of natural defense, termed “ad blindness.” Basically, we disregard most ads that creep into our line of sight. Or we actively block them. In 2017, publishers in the UK estimated ad blocking software cost them nearly £3 billion annually.
How tiny Liechtenstein aims to become a big player in blockchain
Arriving in Vaduz, the capital of Liechtenstein, is like walking onto the set of Frozen or some other classic Disney movie. The Prince’s castle sits perched on the side of a mountain, overlooking the small town below. With a population of only 36,000, every citizen of the country could comfortably fit inside Yankee stadium, and a third of the seats would still be empty.
Crypto ad-tech: Is the time right?
One of the things we tracked in the Blockchain MarTech Landscape is the growth of crypto-first alternatives to existing tools, technologies, and platforms. Though it may not be the first, it is probably the biggest prize in the Crypto MarTech space, namely Crypto AdTech. One of the things we tracked in the Blockchain MarTech Landscape is the growth of crypto-first alternatives to existing tools, technologies, and platforms.
Stablecoins: Brilliant idea or ticking time bomb?
If you have been in crypto for more than two minutes, you know one simple fact: Coin prices are really volatile. And that volatility isn’t just tough on investors. It’s also tough on those who provide services to crypto startups in exchange for tokens — and for the crypto startups themselves, who are having to run a business with an ever-changing budget.
This year's Consensus, the 'Super Bowl of blockchain,' saw attendance surge
The premier event of the emerging blockchain and crypto community is Consensus, which takes place in New York every May. The event is backed by the powerful and influential Digital Currency Group, of which longtime industry thought-leader and innovator Barry Silbert is CEO. If crypto had a Super Bowl, this would be it. The event took place this week, and from the moment I walked, I knew things would be different from in the past.
Nix the C-suite, soon blockchain will let armies of free agents run companies
The key to this new "future of work" system? Trusted reputation scores built upon the experiences of colleagues, collaborators and clients and accumulated over a lifetime of project contribution, all secured by a blockchain to guarantee accuracy, immutability and personal control over your own data. It sounds crazy, but what blockchain systems do better than any technology in history is allow for trust between individuals to scale to global levels.
One year after ICO mania, these big-money projects are delivering
The ICO mania we saw last year escalated rapidly. The ICO that signaled to me that things were about to get out of control was the Gnosis raise in April. The company’s concept of a decentralized prediction marketplace made a lot of sense to me. What made less sense to me was that it was able to raise $12.5 million in 15 minutes. And what made no sense to me at all was when Gnosis’ valuation hit $300 million. If I recall correctly, it even hit $1 billion at some point.
Marketers: Here's what your job will look like in a blockchain world
General Stanley McChrystal was responsible for the U.S. Army in Iraq and Afghanistan. In his book Team of Teams, he talks about the rude awakening he had when he saw how disadvantaged his centralized command was compared to the decentralized networks of Al-Qaeda in Iraq and Afghanistan. McChrystal quickly recognized he needed to reimagine how teams were built and empowered. He understood that innovation, insights, and awareness happen at the edges of networks, not in the center.
Blockchains aren't just tech, they're new economic systems
Forget for a moment about the value of the cryptocurrencies that you may or may not own. Instead of thinking of blockchains as investment bets or just cool technology, think of them as entirely new, and previously impossible, economic systems. Because that’s what they are.
Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean
Google recently announced that it will be banning all crypto listings starting in July and Twitter is rumored to be following suit. The initial reaction from many crypto-marketers might be one of many expletives, but, something that my friends who are comedians keep telling me rings true here; ‘Have the first thought, then throw it out. It’s the obvious idea. It’s the one everyone has’. So, here’s my take on what blockchain marketers should do. Write Google a thank you note.
Op Ed: Why Korea Could Be the First Cryptocurrency-Powered Nation
Some country out there is going to be the first “Crypto-Powered Nation.” That would be one that has widespread adoption of cryptocurrencies, serves as a global hotbed for crypto-innovation, runs enterprise-grade scalable blockchain infrastructure and has a balanced relationship with government. South Korea could be one and it is one place that may be worth watching over the next few years. Here’s why I think so.
Op Ed: Why Korea Could Be the First Cryptocurrency-Powered Nation
Some country out there is going to be the first "Crypto-Powered Nation." That would be one that has widespread adoption of cryptocurrencies, serves as a global hotbed for crypto-innovation, runs enterprise-grade scalable blockchain infrastructure and has a balanced relationship with government. South Korea could be one and it is one place that may be worth watching over the next few years. Here's why I think so.
If you want to understand Blockchain, try to understand Switzerland
Ethereum is the world’s second most valuable cryptocurrency after Bitcoin, with a total market cap of $75 billion dollars. The currency’s founder, Vitalik Buterin, is 24 years old and his net worth is estimated at somewhere between $400 – $500 million dollars. The reason why the market has ascribed so much value to Buterin’s brainchild is because it represents the potential birth of an entirely new economic paradigm.
History Shows American Express Should Be Deadly Frightened of Blockchain (AXP)
[OPINION: The views expressed by columnists are those of the author and do not necessarily reflect the views of Investopedia.] The case, Ohio v. American Express that is currently in front of the US Supreme Court actually offers a lot more than meets the eye...and hints at a coming disruption. In the case itself AmEx (AXP) is suing their merchants who have “steered” customers away from AmEx cards in favor of cheaper cards.
Crypto MarTech is a Multi-billion Dollar Emerging Opportunity
[OPINION: The views expressed by columnists are those of the author and do not necessarily reflect the views of Investopedia.] The forecasted total worldwide advertising spend for 2018 is expected to top $500 billion dollars, according to global ad agencies. Enterprises in 2018 will spend over 22% of their marketing budget on technology. Yet, with all of the money and tools available to them, marketers do not command much respect.
NEO could be a dominant blockchain -- it could also be a time bomb
I struggle with NEO — currently the sixth most valuable cryptocurrency. It could be headed for a dominant position in the crypto world, but it could also be headed for self-destruction. I can’t figure out which. I don’t react well to the line, “It’s the Ethereum of China,” because, well, anytime you say something is the _____ of China, you’re playing a bit of a marketing trick on people.
What you may not understand about crypto’s millionaires
February 10, 2018 2:33 PM We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! The decentralized age, enabled by cryptocurrencies and blockchain technology, is coming fast. We are witnessing the wholesale reinvention of the world’s financial system. When all is said and done, it is going to be fairer, more democratic, and will empower billions of people.
Bitcoin Is the Beginning: Blockchain Is Going to Disrupt Politics, Too
As the technology empowering Bitcoin and other cryptocurrencies, blockchains have been in the news a lot lately. Bitcoin, of course, has both roiled markets and is making world governments nervous about the possible creation of an alternative currency while simultaneously thrilling investors in crypto markets. Blockchain, however, is about so much more than just enabling digital currencies. It can be applied to everything from dating to contract law. And blockchain might even upending politics.
How Blockchain Will Disrupt Colleges, the Media, and Unions, Too
As the technology empowering Bitcoin and other cryptocurrencies, blockchains have been in the news a lot lately. Bitcoin, of course, has both roiled markets and is making world governments nervous about the possible creation of an alternative currency while simultaneously thrilling investors in crypto markets. Blockchain, however, is about so much more than just enabling digital currencies. It can be applied to everything from dating to contract law. And blockchain might even upending politics.
5 blockchain, decentralized and crypto-asset predictions for 2018
If there’s one thing I have learned after two years in the crypo world, it’s that it can humble anybody. So I may as well join in and throw some ideas off the wall . As people recognize the difference between pseudonymity and anonymity in cryptocurrency, the competition will intensify for adoption of a “privacy” coin.
How Coinbase could disrupt traditional brokerages and dominate the investment market
The last few months and weeks in the crypto world have been intense to say the least. Words like “bubble” and “mania” are used all the time. Over the U.S. Thanksgiving holiday, Coinbase — the leading exchange among newcomers to the crypto-world — reportedly opened over 100,000 accounts. Recent reports suggest that Coinbase now has more accounts than traditional brokerage Schwab. The company is, however, going through some growth challenges.
12 changes that could shake up the blockchain world in 2018
If there is one thing I have learned in the last two years in the cryptocurrency world, it’s that things change so quickly in this sector, it can humble anybody. Anyone who says he knows what he is talking about, doesn’t! Still, it’s New Year’s Day, so what the heck? I’ll put my neck out there with 12 predictions for 2018: 1. Ripple will lose its luster as people realize that it’s a cool business but that it doesn’t actually require a protocol token to work.
Why you want blockchain-based AI, even if you don't know it yet
The other night, my nine-year-old daughter (who is, of course, the most tech-savvy person in the house), introduced me to a new Amazon Alexa skill. “Alexa, start a conversation,” she said. We were immediately drawn into an experience with new bot, or, as the technologists would say, “conversational user interface” (CUI). It was, we were told, the recent winner in an Amazon AI competition from the University of Washington.
No CEO needed: These blockchain platforms will let 'the crowd' run startups
Back in May, I wrote about the concept of DAOs, decentralized autonomous organizations capable of running themselves thanks to blockchain technology — no CEO or C-Suite needed. At the time I was writing, there were a few people in the blockchain community testing out the idea but no strong efforts underway. That was six months ago. As anyone in the crypto space will tell you, six months is a really long time.
No CEO needed: These blockchain platforms will let 'the crowd' run startups
Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Learn More Back in May, I wrote about the concept of DAOs, decentralized autonomous organizations capable of running themselves thanks to blockchain technology — no CEO or C-Suite needed. At the time I was writing, there were a few people in the blockchain community testing out the idea but no strong efforts underway. That was six months ago.
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