Executive Editor and Digital Director at Playboy, covering a wide range of topics. Founder of Indulgence, Playboy's dedicated food and drinks YouTube channel. And host of "Let's Get Fat", where I visit America's best chefs so they can teach viewers how to be better home cooks.
Thomas Keller strode across the room, buttoning his chef’s whites, paused for a moment and fished around his pocket for his phone. He peered at the screen and then set it down on the table beside him. It was hard not to notice his iPhone case. The chef who has become an icon of fine dining in America with not one, but two three-Michelin-starred restaurants, paid tribute to an icon from a previous era. Keller’s phone had a picture of Paul Bocuse emblazoned on the back.
Growing up, brussel sprouts were just the worst—a vegetable to be avoided at all costs. Not so anymore. In recent years, we as a culture have learned to coax the best out of these tiny cabbages. Case in point: this recipe, which slow roasts the sprouts then tosses them in a honey and balsamic glaze. Simple, but delicious.
In the documentary series Mind of a Chef, David Chang of the Momofuku empire gave viewers a glimpse inside his brain to understand his process for creating cuisine. The show also traveled around the world with him to see how he and his fellow chefs share techniques and inspire each other.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".