As my plane landed at McCarran International Airport in Las Vegas, my mind (and legs) geared up for another CES. At the show, I walked miles and miles through the halls of the LVCC, with virtually the entire consumer electronics world attempting to make an impression. This is not an easy thing to do. As I roamed the halls, I decided to climb into the minds of the marketers of the imaging industry. I visited each booth with the objective of trying to understand what each company was trying to say.
Now that we’re looking back on another CES, it comes back to the same question: Was it worth the trip? Our industry is full of trade shows that appeal to different audiences and segments. In fact, I’m writing this note on a break from the Imaging USA show in Nashville, which fell right at the end of CES 2018 in Las Vegas. Next up is: WPPI (Vegas); NAB (Vegas again); photokina (Cologne); PhotoPlus Expo (New York City); and a host of other trade-related events, including PRO and IPI.
As I once again roam the halls of the Las Vegas Convention Center at CES, I notice a not-so-subtle shift on the imaging side of consumer electronics. The usual suspects are making it big in the LVCC’s Central Hall, but some are presenting with a different focus. Canon continues its “Visionary” strategy from last year, having very little to do with imaging products and lots to do with Canon-based technologies.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
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Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
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Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
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An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".