On the last Monday in January 2001, on the Metro North train to Grand Central, I read in The New York Times that Golf Digest was going to be sold. The report seemed reliable because we were owned by The New York Times Co. I then walked half a mile to the Times building, where the news was confirmed by CEO Russ Lewis, who asked me to go across the street to Conde Nast to meet the prospective owner, the legendary S.I. Newhouse Jr.
Playing in the AT&T Pebble Beach Pro-Am this year, I came to the seventh hole and skulled a nice little wedge about 15 feet from the hole. I've been hitting these clothesline shots ever since I took up the game on a Philadelphia muny, gambling against a gaggle of colorful characters. This time my shot was caught on television, and Phil Blackmar, holding a microphone, came over to interview me. He said something like, "As the mist rolls off Carmel Bay, tell me about your favorite golf memories."
His only connection to the New York theme of this issue was that he uttered the most famous line ever associated with a USGA president, at Winged Foot, where seven over par won the 1974 U.S. Open: "We're not trying to embarrass the best players in the world; we're trying to identify them." It's the New Yorkiest line I ever heard, except maybe for Sinatra's "If you can play this town, you can play anywhere."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".