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Articles by Jesse Alkire
Brands, Let's Celebrate Women Every Day, Not One Month a Year
March has been dominated by the COVID-19 crisis, but it's also been Women's History Month. And as it draws to a close, it's worth reminding brands that they should acknowledge the hardships of women year-round, rather than spent one month patting themselves on the back for their own inclusivity. As a senior producer and director for over a decade, I've witnessed these discrepancies first-hand working for brands, agencies and production companies across the ad industry.
4 Great Ads of the Past We Could Make Today Without Leaving Home
Three weeks ago, I met Fernando Machado in Miami for a podcast episode of It's Only Fu--ing Advertising. The coronavirus was on the news a lot (nothing compared to the 24/7 coverage there is now). As we greeted each other, Fernando and I joked about doing a fist bump instead of shaking hands. A very small part of the podcast was even devoted to COVID-19.
Finding Creative Solutions When You Can't Shoot Live-Action
In these unprecedented times, making content that is emotionally resonant is more important than ever. Nobody wants to appear opportunistic or callous, and marketers have the unenviable task of trying to find the right tone of voice without all the usual tools of production. Given the constraints we're facing, traditional live-action production is pretty much impossible. But that doesn't mean the work has to stop.
Oregon Says If You Don't Stay Home, You Could Wind Up a Killer
Tough stuff in COVID-19 campaign from W+K
Budweiser Unveils 'One Team' Ad, as AB InBev Ramps Up Efforts to Help
"This Bud's for the blues, the reds and the warriors," a voiceover begins in ad agency David's "One Team" commercial for AB InBev's Budweiser. On screen, images of healthcare professionals in azure scrubs, Red Cross workers and a response team wearing hazmat suits roll by.
How Ad Students Can Hone Their Skills and Build Their Portfolios in Quarantine
You're frightened. Woefully unprepared. Unsure of what the future holds. And this was all before the Great Pandemic Panic of 2020 started grinding our world to a halt. College advertising students everywhere have always shared the same feelings of dread about their creative portfolios and hope for landing their first agency job. Yep, that special brand of self-doubt is the evergreen kind.
Jack Daniel's Raises a Glass to All Who Are Socializing While Apart
At the end, this message appears on screen: "Dear Humanity, cheers to making social distancing, social—With love, Jack." The ad marks Energy BBDO's first work for the brand since it supplanted Arnold Worldwide as lead agency in November. For this project, the shop leveraged BBDO Flare Studios' crowdsourcing capability to collect user-generated footage of people interacting at home via technology.
Jack Daniel's Raises a Glass to All Who Are Socializing While Apart
At the end, this message appears on screen: "Dear Humanity, cheers to making social distancing, social—With love, Jack." The ad marks Energy BBDO's first work for the brand since it supplanted Arnold Worldwide as lead agency in November. For this project, the shop leveraged BBDO Flare Studios' crowdsourcing capability to collect user-generated footage of people interacting at home via technology.
Major League Baseball Should Have an Asian Heritage Month
Major League Baseball has held a Hispanic Heritage Month every season for the past several years, and during that time many teams in the league trot out special edition jerseys with their team name rendered in Spanish. Several teams take this occasion as a chance to have a bit of fun with their branding and create some really great jerseys: Conversely, most teams simply opt to add “los” to the front of their normal team jersey and call it a day.
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