t’s another languid, sun-soaked morning in the village of Jambiani, a stretch of Zanzibar dusted by palm-thatch huts and fishing boats that line the Indian Ocean, so vividly turquoise that it could be its own shade of blue. Alice Majid and Heather Smith meander down a sandy street, content to be together instead of FaceTiming between continents to share new ideas for Wazi Shoes, the sisters’ sandal brand.
Laurie McHugh leans in from the drummer seat perched on the bow of the dragon boat and surveys the 20 faces in front of her like a general assessing her troops before battle. She adjusts her headset and offers us a wry smile. We are about 300 meters from the start of the race that will define the success of our entire season—the intensity of the moment is almost smothering—and she absolutely loves it.
As Air Force Commander of the 305th Operations Support Squadron at McGuire Air Force Base, Lt. Col. Jannell MacAulay focused on mindfulness and compassion. She handed the baton to Lt. Col. Michele Lobianco, who brought her own style, dialing in on self-actualization and love for her airmen. Using their own distinctive approaches, they are changing the face and the meaning of a commander. And military leadership may never be the same.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".