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Articles by Jessica Meher
The 2026 College Football TV Ad Playbook: Everything Marketers Need to Know
The NFL just dropped its 2026 schedule, and football fans immediately started calculating their team’s records. 0-17 for the New York Jets sounds about right. Meanwhile, “Swifties” are marking their calendars for Kansas City Chiefs games so they don’t miss a single Taylor Swift sighting; good thing for them the Chiefs have six primetime slots this season. Regardless, football fanatics, pop culture fans, and gamblers everywhere are hyped. And for good reason. The NFL is king.
What Is Radial Balance? Examples And Best Practices
You may have a strong sense of what looks good, but do you know whyit looks good? The truth is, there’s more to brand aesthetics than personal preferences. Behind every visually striking asset is a solid understanding of marketing design principles, including radial balance—a strategy for creating visual harmony by distributing equal weight around a center point.
Expand Your Catalog Instantly With Shopify Product Network
Every merchant knows this story: A customer lands on your store, searches for exactly what they want, but you don’t carry it. They leave to find it elsewhere, and you’ve just lost a sale because you couldn’t predict every single thing they might need. What if those moments turned into conversions instead? Introducing Shopify Product Network Shopify Product Network gives you instant access to products from thousands of brands across Shopify.
Hyperlocal Marketing: How It Works, Strategies & Examples
Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those who bounce between physical and digital channels within a single shopping experience. The writing’s on the wall: winning in retail depends on your “local-at-scale” marketing. When your online and offline channels talk to each other, you can use real customer behavior—what they browse, buy, and do—to serve up the right message, in the right place, at the right time.
Jessica Meher
Jessica Meher is a passionate storyteller, marketer, and previous tech founder who has helped scale companies from $10M to $100M+, navigating every stage to IPO. She was founder and CEO of Wonderment, Shopify’s #1 CX and order tracking platform, until 2024 when it was acquired by Loop, where she is now Senior VP of Marketing.
Four simple post-purchase tweaks to boost retention
Your post-purchase flow could be doing a lot more to encourage repeat visits. In this piece, marketer and tech founder Jessica Meher suggests some quick tweaks you can make to increase the likelihood of your customers returning. With customer acquisition costs rising and retail competition heating up, the smartest operators aren’t just chasing clicks and carts, but actually thinking beyond the first sale.
Loop Acquires Wonderment To Build A Better Future For ECommerce
It’s 1990 and I’m 7 years old. I’m hanging a cardboard sign in my front lawn. “WORLD’S BEST YARD SALE!!!” it proclaims. This article originally appeared on Wonderment and is available here for further discovery.
The CXO Of The Most Luxe Coffee Machine Explains Why CX Was The Second Hire
CX has been one of the most critical investments for Terra Kaffe from the very start. In fact, a customer experience manager was one of our very first hires. – Cate Marques, Chief Experience Officer at Terra Kaffe Terra Kaffe is known as the Tesla of coffee machines. This sleek, stunning machine makes an incredible cup of coffee that's won the hearts of coffee afficiandos.
Branding Basics: The Elements Of A Successful Brand (2024)
Whether you’re an aspiring entrepreneur ready to launch your dream to the world or a seasoned founder scaling an existing business, the strength of your brand plays a critical role in your success. Your brand is how you are viewed in the eyes of your customers, your competition, and your community. Branding decisions you make now will shape customer perceptions, determine the trajectory of your business, and guide every decision going forward.
What Are Leased Lines For Businesses?
The Internet has become a vital part of most businesses. We rely on it for email and internet access, and more importantly, many businesses use the internet for software applications and data transfer. This means that companies must always have a reliable and fast connection. This is where a business leased line comes in. A leased line is a private dedicated telecommunications channel with a fixed bandwidth, and they’re specifically designed for businesses.
Cost Savings With VoIP And How Businesses Can Reduce Communication Expenses
For many small business owners, reducing communication expenses is top of mind. After all, the costs associated with landlines and cell phones can eat up a significant portion of budgets. The good news is that modern technology makes it easier than ever to keep communication expenses low. The key is to find solutions that don’t sacrifice efficiency or quality. One way to do this is by implementing a VoIP system.
The Comprehensive Guide To On-Page SEO For Environmental Consulting
With the increasing shift towards digital mediums, on-page SEO for environmental consulting has become an indispensable tool for businesses. It offers many benefits, such as enhancing online visibility, improving website performance, and driving higher engagement rates. The average engagement rate for environmental companies is around 60%, which is a testament to the effectiveness of SEO strategies.
SEO Shortcuts With Exploring PBNs And Their Impact On Website Rankings
Private Blog Networks (PBNs): What Are They & Do They Work? Have you ever wondered how some websites can quickly increase search engine results pages? Let's talk about Private Blog Networks (PBNs), a mysterious web of linked websites created to improve SEO. But what are PBNs exactly? Imagine a network of covert online allies strategically linked to advance certain websites.
Ashvin Melwani Q&A: The Keys To High-Scale Subscription Acquisition & Retention
We all know A/B testing promotional offers is critical for acquiring new customers in general, but what most brands don’t realize is that it’s just as critical for subscriber retention, too. We’ve seen it pay massive dividends for our brands on Stay. Health & wellness brand Obvi is an awesome example of this strategy in action, and we were lucky enough to grab some time with their Co-Founder/CMO Ashvin Melwani to get some first-hand insight into their testing journey.
How To Create Viral Content
Creating viral content is a great marketing strategy. It can boost sales, engagement and brand image all in one go. So how is it done? In order to create viral content you need to understand how it works. What makes things shareable? If you want to create something that gathers thousands or even millions of views, it needs to be something worthy. This is something with the possibility of huge outreach. So let’s take a look at how it’s done. What Is Viral Content?
Supercharge Your Entrepreneurial Journey: Power Up With Reishi Mushrooms For Enhanced Focus And Energy
For ages, Reishi mushrooms have been a staple in traditional medicine due to their significant health advantages. Often referred to as the “elixir mushroom,” Reishi mushrooms are packed with powerful antioxidants and possess anti-inflammatory qualities. These attributes strengthen the immune system, alleviate stress, and enhance sleep patterns. Maintaining optimal health is paramount for business professionals, and integrating Reishi mushrooms into one's diet is commendable.
A/B Testing Tips: 8 ExperienceEngine Promotion Ideas For Boosting LTV & Fighting Churn
You know how crucial testing is for snagging new customers, right? It’s just as important as subscriber retention, and we’ve seen it pay off big for our merchants at Stay. There are endless ways to A/B test promotions and offers across the subscriber lifecycle. We did some digging across our top-performing brands, and compiled this list of some of the most valuable promotion formats we’ve seen. Let’s dig in. 1.
Boosting Sales Through Bundling: Your Ultimate Guide To Shopify Bundles
Looking for a game-changing sales strategy that allows you to combine related products into irresistible packages, draw customers in, and boost your revenue all at the same time? If so, read up because product bundling may just be the solution you’re looking for! Product bundling is an effective strategy where related products are combined together and sold as a single unit.
How To App Responsibly On Shopify
Shopify is the cornerstone of the majority of e-commerce businesses these days. Central to Shopify’s allure are its countless apps, which provide an array of features and functionalities. These apps hold the key to unlocking the full potential of your store, enhancing the overall customer experience, and increasing your average order value.
6 Last-Minute Tips For A Successful BFCM
As the holiday season rapidly approaches, so does one of the most anticipated shopping events of the year: Black Friday and Cyber Monday (BFCM). For many ecommerce brands and retailers, this is a make-or-break moment that can significantly impact their bottom line. But whether you finished prepping for the busiest shopping season months ago, or are still in the thick of it now, there’s no doubt you are feeling the pressure.
October Spotlight: Prepare For The Holiday Season With Social Proof
What’s happening this month? Prepare your store for the holiday season with social proof using Loox Visit the Loox Academy for video tutorial, guides, and quick tips Coming Soon: Shop App Syndication 👀 3 ways to prepare your store for Black Friday and Cyber Monday with social proof The holiday season is fast approaching. And Loox has the tools to help you prepare your store with social proof so you can seize every sale this Black Friday, Cyber Monday and beyond.
62 Female Influencers Brands Can’t Get Enough Of
Alright then. Let’s see why brands are fussing over these female influencers. Khaoula is a Moroccan influencer who enjoys sharing about beauty and fashion. She, however, enjoys international fame and is extremely popular in the Arab world with a majority of fans from Iraq, Libya, and Jordan. Unlike most female influencers on this list, Khaoula doesn’t typically share personal stories or selfies. She mostly posts third-party photos to help brands make a point.
Everything You Need To Know
With over 2 billion active users, Instagram is one of the world's most popular social media platforms. Having a large Instagram following can be beneficial for individuals and businesses alike. It can help you build credibility, increase visibility, and reach a wider audience. If you want to boost your Instagram following quickly, consider buying followers. But is this the best way to grow your account?
Benefits Of Green Data Centers
In today's digital age, with almost everything connected to the internet, it's essential to consider the significance of data centers. These behemoths of the digital world serve as the nerve centers of our interconnected society, storing, organizing, and distributing enormous amounts of information every second. But with this immense responsibility comes an equally substantial environmental footprint. Enter the solution: the Green Data Center. What is a Green Data Center?
Dalsson Trust Group Review: It’s Analytical Detailing DalssonTG.com
Merchants increasingly turn to Dalsson Trust Group as a virtual investment, trading, and wealth generation platform. Financial backers can use the website's features and tools to invest in shares and other assets. The platform simplifies investing for both experienced marketers and newbies. Before zeroing in on the attributes of Dalsson Trust Group, you want to understand what guidelines this site adheres to. The essential perception of Dalsson Trust Group was its direct trade stage.
Tapfin.io Review: The Awe Striking Security Measures
Ensuring security is paramount for all dealers while managing a virtual exchange site. It cannot be overlooked or taken lightly. For advancement, every one of the sites vows to furnish clients with the most secure monetary and internet exchange experience, yet that only sometimes works suitably. Besides, Tapfin is the only trading platform where buyers accumulate secure exchange and cash making.
6 Red Flags In Your Subscription Performance Metrics (+ How To Fix Them)
It’s so important not just monitor your subscription program performance, but to optimize it based on the insights in your data. Unfortunately, we know a lot of subscription apps don’t make this particularly easy. In this article, we’re focusing on a few key performance metrics warning signs, and some actionable steps to consider if you find a certain metric trending in the wrong direction. Let’s dig in.
9 Email Segmentation Ideas For Engaging Current Or Churned Subscribers
Simply stated, every brand’s subscribers are their VIP customers, and should be treated that way! That’s where personalization comes in handy — to really make customers feel like they’re building a real relationship with a brand. The integration between your subscription app and your ESP delivers a ton of opportunities to make your messaging more personal.
How To Prepare Financially Using Side Hustles
Side hustles have become a modern parachute, cushioning against financial turbulence in uncertain economies. Let's explore how side hustles can create a financial safety net with real-world examples. Understanding Financial Goals Before diving into side hustles, understanding one's financial objectives is paramount. Whether it's saving for a rainy day, paying off debt, or accumulating funds for a significant purchase, clarity aids direction.
How To Create Better Instacart Ad Campaigns [2024 Update]
Not long ago, online grocery was seen as the final frontier of the ecommerce industry. Today, grocery stands as one of the fastest-growing segments in ecommerce. Increased consumer demand, advances in same-day shipping, and grocery delivery marketplaces like Instacart have transformed how people shop. The food and beverage retail sector is projected to exceed the $47 billion mark by 2025.
10 Essential Tips To Elevate Your Shopify Furniture Store In 2023
Running a successful furniture store on Shopify requires a combination of effective strategies and attention to detail. As the e-commerce industry continues to evolve, staying ahead of the curve and optimizing your Shopify store to attract and retain customers is essential. In this blog post, we will discuss ten essential tips to elevate your Shopify furniture store in 2023, helping you enhance the user experience, boost sales, and stand out.
5 Brand Ambassador Program Examples That Work
Share this article Brand ambassador programs, a type of influencer marketing, have become a popular way to expand your brand awareness, grow your business, and make more money. And here’s the proof: sixty-eight percent of brands said that they planned to increase their influencer marketing budgets in 2023. But what is a brand ambassador program, and how could it benefit your brand? In this blog, we’ll answer those questions and give you five examples. What Is An Ambassador Program?
How Topic Clusters Can Improve Your SEO
When optimizing your website and entire digital ecosystem for search engines, you are constantly at odds with the latest changes and algorithm changes. Countless site owners have seen their excellent rankings falling rapidly after a major or minor update, leaving them trying to figure out what went wrong and how to remedy the problem – often hysterically.
8 Best Practices To Improve Your Subscriber Experience
Anticipating exactly what your subscribers want is always a challenge — especially if you don’t have built-in testing functionality like Stay Ai’s. Across the team here at Stay, we’ve worked with hundreds of subscription brands, and we’ve done a ton of experimentation. That’s why we’ve got perspective on some of the best practices to lean on as you continue to build and audit your subscriber experience. We pulled together the 8 foundational best practices for subscription programs. Let’s dig in. 1.
9 Ways To Use Customer Portal Banner Ads To Boost AOV (+ 32 Examples)
Implementing a customer portal banner ad is one of the easiest ways to nudge subscriber behavior – from featuring new products as add-on items to boost AOV, or highlighting a subscriber-exclusive sale. If you’re looking for some inspiration on how to use your banner ads, or want to see some creative in action, we’ve got you! Let’s dig in to how some of the top revenue-generating subscription brands on Stay Ai maximize their customer portal real estate with banner ads.
6 Post-Purchase Workflows To Increase Revenue & Retention Around BFCM
We collaborated with experts from the Friendbuy, Klaviyo and Narvar teams to put together the six post-purchase workflows every brand should have in place to increase revenue and customer retention. Feel free to watch the replay of the event or read the full transcription below. Let's dive in! Workflow 1: Use first party data to power better BFCM ads Ian Mahanes, Klaviyo The first workflow I wanted to speak to today is is using first-party data inside of Klaviyo to power better BFCM ads.
What 'Community First' Really Means For A DTC Company
Some companies start with a product before creating community around it. But Bandit, a New York–grown running apparel company, did the opposite. Two brothers, Tim and Nick West, grew Bandit with New York’s vibrant running community, a large and diverse group that comes together for group runs all over the city. When Tim was looking for athletic wear, he came up short. “I couldn’t find any brands that really resonated with me. Nothing felt New York City to me.
Teikametrics: Revolutionizing Online Selling For Amazon And Walmart Sellers
In the highly competitive and crowded world of e-commerce, staying ahead of the competition is crucial. For online sellers, platforms like Amazon and Walmart are the primary arenas. Enter Teikametrics, a revolutionary resource changing the game for sellers on these online retail giants. With its state-of-the-art technology and data-driven approach, Teikametrics empowers sellers to not only navigate the complexities of Amazon and Walmart but to thrive in them.
Rebuilding Your Life After A Workplace Injury
Amid all the talk of liability insurance, safety planning, compensation packages, and more, it’s straightforward to think that becoming injured is completely easy to recover from and even ignore the consequences. Of course, this is not true in the slightest. Becoming injured, especially because few of us get to determine the scope and impact of our injury as it happens, can be life-changing. You've likely gone through the legal route if you’ve experienced an injury after workplace negligence.
We’ve Been Awarded The Built For Shopify Badge!
We’re pleased to announce that we’ve received the Built for Shopify badge for meeting Shopify’s highest standards for quality, design and performance. It’s the highest level of recognition that an app can achieve. We’re proud to have met Shopify’s rigorous criteria and brought a fast, helpful, reliable, and user-friendly app to our merchants around the world. How to we get here Ever since the Built for Shopify badge was announced, we’ve made meeting the criteria our top priority.
Things To Look Out For When Choosing The Strongest Home Light Therapy Device
Red light therapy is a very popular form of therapy, and it is also one of the safer forms of therapy that you can go through. It has gotten so popular that its demand has increased exponentially within the last decade. It is, in fact, so popular that even your favorite celebs have been spotted using this therapy model. A whole host of options are now available in the market.
From Gamble To Gain: How To Make Money Online With Gambling
The digital gambling scene has experienced a significant surge in popularity, drawing individuals from various backgrounds. The appeal of endless possibilities and the potential for hefty earnings captivate beginners ready to join the thrill. If you're interested but uncertain where to start, this article will reveal five clever strategies to profit in this flourishing industry.
Is Voice Commerce The Future Of Ecommerce?
You’ve all probably witnessed someone use voice technology before. If the names Alexa, Siri or ‘Hey Google’ ring any bells, this is how. Voice commerce (VC) takes this quickly advancing voice technology availability, and combines it with eCommerce. Why just use voice technology to ask questions? Why not use it to make purchases? With this new capacity at our fingertips, in this post we’ll ask if voice commerce really is the future of eCommerce.
How To Make Your Product Stand Out From Your Competitors
With almost every vendor adopting digital engagement to some degree, the growth of internet trade has created new opportunities for investors and business enthusiasts to produce income globally. However, each opportunity comes with a unique set of challenges. Being competitive is a big challenge in the modern world. E-commerce requires competition with businesses located far apart. You must ensure your marketing campaigns get through all the clutter online and reach the intended audience.
Navigating HR Software Options: A Comprehensive 2023 Guide For Businesses
In 2023, HR software will be more important than ever for firms as it will simplify and manage processes. HR software is akin to a digital assistant for organizations. It involves keeping track of leave, paying workers, and maintaining personnel files. Companies may use it to decrease mistakes and save time. Employees are also satisfied as they may swiftly employ their abilities. With the assistance presented in this article, companies in 2023 can traverse the maze of HR software.
Everything You Need To Know About Passwordless Login
Ecommerce merchants are always looking for ways to make their customer experience easier and more enjoyable for shoppers. One simple switch that can make all the difference for shoppers is enabling passwordless login for your customer portal. By making account access hassle-free, without the need for remembering any password, your shoppers will be able to manage their orders without contacting customer support or going through a process to retrieve forgotten passwords.
What Is A Video Podcast, And Why Is It Important For ECommerce Businesses
Video content is taking the world by storm. This type of content allows brands to connect at a deeper level with their audience. Humans are visual beings and can learn more from what they see around them. Videos are also way more engaging. That's probably why 91% of consumers want to see more video content from brands, including eCommerce businesses. Podcasting is on the rise as well. A podcast is a program in digital (and typically, audio) format that people can download or stream online.
Sam’s Club Member Access Platform (MAP) Guide For Advertisers
As the cost of groceries and other goods continues to climb, shoppers are increasingly looking for reliable ways to save money. The everyday value offered by member-based warehouse clubs like Sam’s Club have made them a consistently popular choice for consumers, with today’s economic climate making them an even more important space for advertisers to improve visibility.
How To Manage And Strategize Your Marketing Budget
Marketing allows brands to attain new customers, generate revenue, increase product awareness, and maximize sales. For this reason, it’s important for brand owners to allocate a marketing budget to spend effectively in various advertising channels. However, evolving customer purchase behavior and market trends can make it challenging to assign a budget for each marketing channel.
How To Start Live Selling On Shopify And 2X Your Business
With over 85% of consumers preferring to purchase via video content, live shopping has become essential for Shopify businesses. In today’s fast-paced digital world, live selling, or live shopping, is one of the best ways to keep up with consumer demands while converting more than traditional e-commerce. With the U.S. live selling market projected to reach $57 billion by 2025, there’s no better time to harness the power of live selling on your Shopify store.
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