Have you ever talked about a lip product, then saw an ad for it minutes later on Instagram, Google, or even Amazon? You might say it’s a funny coincidence, but is it really? Most online platforms are free, but that “free” comes at the cost of personal data. Whether it’s social media apps, shopping sites, or even your music streaming service apps, these apps collect a massive amount of data about your interest, behavior, location, and even your conversations.