Jessica Serna
(She/Her)
As seen in:
MyCurlyAdventures,
Tripadvisor,
Yahoo Noticias,
KSAT-TV (San Antonio, TX),
Dallas Observer,
El Colombiano,
KDFW-TV (Dallas, TX),
Dialnet - Universidad de La Rioja,
Modern Luxury,
Islands,
Wanderful Blog
Covers:
Travel
Texas Travel
Spa Travel
Travel Blogger Sharing all of the best Texas destinations! Make sure to follow #texastravelseries on IG mycurlyadventures@gmail.com
Interview
What was your first job as a journalist?
I'm not sure. It was probably an accident
Have you ever used a typewriter?
For a craft project
How is social media changing news?
Most journalists come to MY social media to decide what to write about.
Who's your favorite fictional journalist?
I don't have one. I tend to read a lot of nonfiction
What does it mean to be a journalist?
.
What's the funniest news-related #hashtag you've seen?
.
How do you prefer to be pitched on stories?
I want it personalized to my brand. Make it easy for me.
What tools and software do you use to do your job?
I use a range of tools to streamline my workflow. For photo editing, I rely on Adobe Lightroom, while Canva helps me create engaging graphics. Kit handles my email marketing needs, allowing me to manage campaigns and automate subscriber engagement. Semrush is essential for SEO optimization, and Google Analytics provides valuable insights into website traffic and user behavior. These tools work together to help me create impactful content and connect effectively with my audience.
What's your favorite social network?
I like them all, but I've been on Threads a lot
Who do you wish followed you?
Anyone who wants to find cool things to do in Texas
Why did you become a journalist?
I'm kinda weird hybrid.
Did you work for your high school newspaper? If so, what did you do there?
I did not. I played soccer and was in theatre
What story are you most proud of writing or working on?
My site! I've built it word by word, dealing with the back end code by code, breaking it and fixing it again.
What advice can you offer to aspiring journalists?
Start with focusing on a niche and showing how you're the go to expert in that niche
When's the best time to pitch you?
Whenever. I answer my emails when I want to
What's the best pitch you ever got?
A paid one
What's the worst pitch you ever got?
For a straightening iron. I haven't straightened my hair in 4 years.
What's your favorite drink?
Coffee
When you're not at a computer, where are you most likely to be?
By the water
Aside from your own, what's your favorite publication to read?
I'll read anything Texas related to stay on top of things
What's the most common misperception about your beat?
I talk about Texas. Where do I start?
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.