Jessica Sweet on Muck Rack

Jessica Sweet

Boston
As seen in: LinkedIn, Medium, Forbes, HuffPost, Constant Contact, Lifehack!, Big Ideas for Small Business, eCommerce Fastlane Blog, IT Supply Chain, eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection and
Helping midlife leaders create work they care about. Forbes, HuffPost Yahoo! Finance, Newsweek
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Articles

PATTERN Beauty Proves the Beauty of TV for Brand Awareness

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By Jessica Sweet, Steve Hutt
| Fastlane Soundbites
PATTERN Beauty was no stranger to CTV. But when they decided to partner with Tatari to continue their CTV efforts while simultaneously launching their first-ever linear TV campaign, the goal wasn’t to simply “test the waters.” It was to increase brand awareness and consideration in a very congested space and use TV to drive measurable growth for an emerging brand built on community and culture.
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6 Types Of Website Design: How To Choose The Right Style

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By Jessica Sweet, Steve Hutt
| Fastlane Soundbites
The right website design does more than catch the eye; it guides visitors purposefully through your site. Every design choice should create a clear path toward what matters most: your call to action (CTA), portfolio, or brand story. Your site design shapes how people experience and perceive your business—in fact, 50% of consumers say design of the company’s website is crucial to their impression of the brand.
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Brand | Ecommerce Tips & How Tos

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By Jessica Sweet, Steve Hutt
| eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
The information provided on this blog and podcast is for general informational purposes only. We are not licensed professionals, and our content should not be considered professional advice. Professional Consultation Always consult qualified professionals before making decisions based on our content. We are not liable for any consequences resulting from using our information. Health & Product Notice Products mentioned have not been evaluated by FDA or Health Canada.
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