(This article was originally published in Traditional Chinese on Vocus. An English version has been adapted for Medium readers.) What would it look like if a top K-pop artist released their own typeface? On Hangul Day, the commemoration of Korea’s creation of Hunminjeongeum, JENNIE and her personal brand ODDATELIER unveiled a bespoke typeface named ZEN SERIF. The typeface was designed by renowned Korean type designer Dohee Lee (이도희), formerly of Sandoll, one of Korea’s most iconic type foundries.