As an entrepreneur, you may know that creating a Unique Selling Proposition (USP) for your business is important. But what is a USP, exactly? And more importantly, how can you go about creating one for your own business? Let’s take a closer look at Unique Selling Propositions, why you need one, and how to create one. What Is a Unique Selling Proposition? A Unique Selling Proposition is a sentence that explains what makes your company unique.