Raccoons, Procyon lotor, confused scientists for a really long time. The first written record of the species – at least as far as the West was concerned – came as a result of Christopher Columbus's expedition into the Americas. Native Americans obviously knew of the raccoon, and it's likely that the word raccoon entered into the English language in the Virginia Colony, from a Powhatan word that sounded like arathkone or arafkone, or arakune, by some accounts.
How do you map a desert when it's not exactly the best place to drive one of Google's Street View cars? Camel-cam, that's how.Perhaps you've seen one of the Google Street View cars, driving around your neighborhood with a device called a "Trekker" on top of it, with a camera inside snapping away. Google wanted to make the Liwa Desert, near Abu Dhabi in the United Arab Emirates, explorable on Street View.
"In less than two human generations, population sizes of vertebrate species have dropped by half." That's the startling conclusion offered by the World Wildlife Foundation, as they release their biennial "Living Planet Report." But what does that mean? Every couple years, the WWF assesses the status of 10,380 representative populations of 3,038 mammal, birds, reptiles, amphibians, and fish. What they report this year is that compared with 1970, those populations have declined by half.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".