For many households, life insurance provides an essential safety net. Yet only about half of U.S. adults currently have some form of life insurance, and roughly 40% say they need more life insurance. At the same time, individual life insurance premiums reached a record $17.5 billion in 2025, showing the demand for coverage remains strong. Life insurance can help protect the people who depend on you financially, but figuring out which plan to buy can feel overwhelming.