If you’re a brand that’s looking for uber love from customers all you have to do is rescue animals. Ruffwear brand has been in the “awwwww” game for a few years now, bringing adventure-worthy dogs from local shelters to the GoPro Games and into the Outdoor Retailer Show in Salt Lake City, Utah. Not only did they parade them around the show, tempting attendees to adopt, but they provided transport costs to get the dogs back to their new homes.
It’s the suckiest news in all the land. No significant snow storms in Park City, Utah, till February?! Those are the rumors anyway. We might get a smattering of that Park City snow here and there but let’s face it; Utah had the driest holiday period in, like, forever. I can’t remember teaching on such limited terrain. There are runs that shouldn’t even be open right now because there are more rocks on them than snow. Unfortunately, people are so desperate, they’ll ski anything.
Omg, I missed the Warren Miller ski film premiere?! Stop the presses! It’s a rite of every fall passage. Why didn’t I go? As the days get shorter and flakes speckle the lingering autumn days, you gotta step into a ski porn premiere. You just gotta if you want to start your winter off right. Well, I didn’t. The annual tradition that unofficially kicks off winter – because let’s face it the ‘official’ kickoff is whenever your ski resort opens- is back to titillate your ski senses.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".