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Jill Brown

As seen in: Practical Ecommerce, Color Research & Application, Nature, Wiley Online Library, Memory Studies, MIT Sloan Management Review, SAGE Publishing, Search Engine Land, Texas Medical Center, The Herald Bulletin, DestinationCRM.com and
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Articles

15 Best Practices for URLs and When to Optimize Them

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By Jill Brown
| Marketing After-Hours with JumpFly
A well-optimized URL structure is valuable for both user experience (UX) and search engine optimization (SEO). But knowing when to optimize your URLs is just as important as knowing how. But before we talk about when and how, we have to address the why. The goal of optimizing URLs is, of course, SEO performance improvement. But everything the search engines know about a page, its place in the site, and its value to people is tied to a URL.
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Why Your Organic Search Clicks Are Decreasing and What to Do About It

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By Jill Brown
| jumpfly.com
Search engine optimization (SEO) is getting harder. Organic search clicks are decreasing for many sites across most industries, and businesses are concerned about the direction their trendlines are headed. It’s not just your site. On any given day, you’ll see SEO professionals sharing their organic search performance on social media and discussing the negative trends. That’s cold comfort, but at least it’s something to know you’re not alone.
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Cloudflare’s Decision to Block AI Crawlers Could Affect Your Performance in LLMs

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By Jill Brown
| jumpfly.com
As a popular content delivery network (CDN), Cloudflare acts as a gateway to about 20% of the internet, enhancing performance and improving security. But soon, Cloudflare will be doing more: blocking AI crawlers for large language models (LLMs) like ChatGPT and Perplexity by default from crawling sites. Cloudflare has proposed a “Pay per Crawl” initiative that would offer compensation for the information LLMs gather to use in their generative answers.
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