Jill Manoff

Brands are rapidly embedding artificial intelligence into both internal workflows and consumer-facing experiences, treating it not as a replacement for humans, but instead as a means of enabling next-level efficiency and personalization. Internally, brand leaders are fostering a culture of experimentation, where teams use AI to code, analyze data and draft email communications, for example.

Two months after celebrating Printemps New York’s one-year anniversary, Prevost spoke with Glossy about the challenges the business is facing, the way he’s thinking about growth accordingly and the luxury brands that are still primed for success. Do you have plans to expand your store footprint in the U.S. to match that in France, where you have about 20 stores? “When you open a store like this, you attract the attention of the landlords — so, we have a lot of offers.

At last week’s Modern Retail Marketing Summit in Huntington Beach, California, brand and retail executives used town hall and working group discussions to workshop their next strategies, considering current macroeconomic challenges across the board. Below, a roundup of the practices marketers will be championing moving forward, based on these discussions.