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Jill Messinger

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Articles

Facebook Extends a Privacy Olive Branch to Users

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By Dan Goldstein, Jill Messinger
| Cyber Defense Magazine Verified
By Dan Goldstein and Jill Messinger Data privacy is a big issue today. Just a few weeks ago, cable news pundits were breathlessly describing the wide-ranging impact of the Cambridge Analytica scandal. More recently, SEO and online marketing publications have been highlighting the EU’s General Data Protection Regulation (GDPR).
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How Facebook changes impact digital marketing strategy

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By Dan Goldstein, Jill Messinger
| AZ Big Media Verified
Reviews and reputation management have become an increasingly important component of digital marketing. Facebook is a key player in reputation management. In fact, user reviews on Facebook have emerged as the most popular way for consumers to provide feedback about local businesses. According to a Bright Local consumer review survey, 47% of consumers used Facebook to review local businesses in 2016. This is significantly more than Google (25%) and Yelp (17%), as well as other review sites.
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