Diversity, equity and inclusion (DEI) initiatives are not just good for society, they’re also good for business. Whether measured in terms of boosting innovation, increasing cash flow per employee or resulting in higher revenue, DEI has a transformative power. Advertisers and brands have an opportunity to tap into this power and gain real value from embracing DEI in their advertising. Not just for purpose-led and equity campaigns, but also for product and social creatives.
