Jim Boyce on Muck Rack

Jim Boyce

Beijing
As seen in: Grape Wall of China, The Wall Street Journal, South China Morning Post, The Culture Trip, Wine-Searcher, Wine Enthusiast Magazine, Wine Business Monthly, Wine, The Pike County News Watchman, Pittwater Online News
Focused on China booze. Founder of Grape Wall of China wine blog and World Baijiu Day. Fan of street food, happy hour, skepticism and butter tarts.
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Articles

China wine's uphill price struggle

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By Jim Boyce
| Wine Verified
This past decade has been tough to swallow for China's wine producers; quality and variety have soared to new heights while production and sales have crashed to new lows. No doubt, China is making more wine at international standards. Anyone touring the country's wineries will find walls of framed awards from global contests and high scores from leading critics. Producers have also made major strides with labels, branding and distribution.
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The rise of the white dragon

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By Jim Boyce
| Wine Verified
We heard for decades that China is red wine country. That red wine denotes status, is associated with health benefits and is a lucky color, and thus dominated among both importers and local producers. That gave white wine brands pause, especially as alongside their supposed inferiority in terms of status, health and luck, white wines tend to be chilled.
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China wine chases new consumers

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By Jim Boyce
| Wine Verified
While the rests of the wine world finds it harder to meaningfully communicate with a new generation of consumers, producers in China are taking more direct approaches. "Our wine is good enough but most people have not heard of it," winemaker Zhongxiang Deng says. "And people who have not heard of it have not tasted it.
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