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Articles by Jim Cocks
Why personal branding is overtaking big marketing budgets in the AI era
Big brands spend millions on marketing, yet their influence is fading. With the evolution of AI and the aftermath of covid, audiences are craving connection, paving the way for individuals with strong personal brands to thrive. Why? Because people don’t trust corporations. They trust people. To close more deals, or attract better opportunities, building trust has become more important than ever. Consumers are tired of generic messaging. They want to do business with real, relatable leaders.
Six sales beliefs to unlearn
What’s your belief around sales right now? When I say sales, what comes up for you? Maybe you’re worried about being too salesy or too pushy. If so, what’s the belief there? Is it that you’ve got to be pushy to get sales? It’s a common belief. It’s an understandable belief. But guess what? It’s totally untrue, as are many of the sales beliefs we hold. So, what are yours? It’s time to eliminate those beliefs, the ones holding you back.
Do you know your niche? Here's how to find it
Discovering your niche can feel like finding a needle in a haystack. Yet, it’s one of the most pivotal decisions you’ll make on your entrepreneurial journey. If you’re wondering how to pinpoint that sweet spot where your passion meets market needs, there’s one thing I want you to know, its never set in stone, explains business strategist, Jim Cocks. What’s a niche and why is it so crucial? A niche are the people you market to, NOT the only people you work with.
Don’t be vanilla - the key to creating content that resonates with eager-to-buy customers
8.25 seconds… That is the average attention span of a current internet user. And in the crowded landscape of digital marketing, standing out from the competition is paramount to capturing the attention of eager-to-buy customers, writes business strategist Jim Cocks. Many businesses fall into the trap of producing generic, uninspired content that fails to resonate with their target audience.
Don’t be vanilla - the key to creating content that resonates with eager-to-buy customers
8.25 seconds… That is the average attention span of a current internet user. And in the crowded landscape of digital marketing, standing out from the competition is paramount to capturing the attention of eager-to-buy customers. Many businesses fall into the trap of producing generic, uninspired content that fails to resonate with their target audience.
What I’ve learnt as a recovering people pleaser
Vulnerable moment, I am a recovering people-pleaser. Doing or saying something that made someone else not like me was one of the worst feelings I could possibly feel. Even if, deep down, I knew it had nothing to do with me, it would eat me up inside. That was until I learnt that if you step into your true, authentic self and be true to your values, there’s no way in hell you’re going to make everyone happy. You’re going to piss people off, and that’s a good thing because you’re being true to you.
How to tackle your side-hustle with a winner’s mentality
In the relentless whirlwind of entrepreneurship, where every second counts and every opportunity is a stepping stone towards your grand vision, the real game-changer isn’t just your arsenal of strategies or the depth of your knowledge. It’s your mindset. That unyielding, unstoppable force that’s driving you towards excellence. Let’s dive into the nitty-gritty of transforming your entrepreneurial journey with a mindset that not only thrives on challenges but demolishes them with a smirk.
How to tackle your business with a winner’s mentality
In the relentless whirlwind of entrepreneurship, where every second counts and every opportunity is a stepping stone towards your grand vision, the real game-changer isn’t just your arsenal of strategies or the depth of your knowledge. It’s your mindset, explains business strategist Jim Cocks. Mindset… That unyielding, unstoppable force that’s driving you towards excellence.
How to ensure your business is scalable
When it comes to scaling your business, there’s a vibe you’ve got to catch, a rhythm you need to dance to. It’s not just about growing bigger; it’s about growing smarter. Somewhere I got stuck as I started to grow and scale as I didn’t want to let go of the baby, so to speak. First off, imagine your business as a band. At first, you’re garage-band level, maybe playing a few local gigs. But what if you want to hit the big stages, sell out arenas? You’ve got to get your act together, right?
Turns out Google kept private browsing data to sell - but will now delete it as part of a class action settlement
Google-owner Alphabet settled the class action lawsuit, brought on by users of its Incognito private browsing mode in 2020 late last year, with the settlement filed this week in Oakland, California Federal Court. The lawsuit centred on Google’s practice of continuing to collect user data for the purpose of selling to advertisers while individuals were using Chrome’s “Incognito” mode and the private browsing functions of other browsers, when users believed they were operating in secret.
CSIRO is spending $20 million to help up to 750 startups and small businesses dive deeper into R&D
National science agency CSIRO has allocated $20 million towards supporting startups and smaller companies with greater access to vital research and development (R&D) opportunities to accelerate their growth. Up to 750 small to medium enterprises (SMEs) will be supported under the banner of SME Connect via programs that provide facilitation, training, dollar-matched funding and support to startups seeking to engage in company-led research projects.
Students are getting into VC with NextGen Ventures to back uni-founded startups
Australian universities are creating extraordinary startups founded by students that are changing the world. Think tech giant Atlassian – cofounders Mike and Scott met at UNSW – to more recent successes such as gaming platform Immutable, diagnosis medtech Harrison.ai, and drone deep tech venture Propeller Aero. Now students are taking charge of the investment side of startup growth with Australia’s first student-run VC fund NextGen Ventures.
Women's hormonal cycle tracker Femtek pockets $1 million Seed round
Women’s healthtech startup Femtek has raised $1 million in Seed funding to give women better data around their menstrual cycle. The round was led by startup incubator and early-stage investor Arcanys Ventures, which also has an office in Melbourne led by managing partner Frederic Joye, alongside Philippines-based software outsourcing and a Swiss office. Techstars and Australian angels provided follow-on investments.
A VC explains the difference between what they say and what they actually mean when talking about traction
I often hear founders say “Australian VCs are so conservative, they all want traction before they’ll invest! You have to go to the US!”. While the idea that you must go to the US for funding merits a longer write-up, let’s talk about VCs asking for traction. VCs, like most people, can be bad communicators. There’s also a real incentive for them to give you feedback that’s not too honest. If they’re too honest they risk upsetting you and hurting their reputation.
8 systems entrepreneurs need to have in place to make their startup scalable
In our journey through the business world, we often encounter hurdles that test our resolve, creativity, and strategic thinking. Transitioning from corporate burnout to building a six-figure business within a year, I learnt the indispensable role of essential systems in achieving scalability and profitability. I want to take some time to share with you the systems that have been pivotal in my journey and how you can implement them to ensure your business thrives.
Jim Cocks, Author at Inside Small Business
Jim Cocks, a seasoned Australian business coach, offers insights into creating a multi six figure income on your own terms in his best-selling book 'Build Excite Ignite'. With a passion for guiding entrepreneurs to success in his online membership, The Level Up Formula, Jim's practical approach helps people break free from the 9-5 grind.
How to increase your pricing and why you should
Price, in short, is just a number correlated to the value you provide. Yet it can be a significant roadblock for many entrepreneurs. Understanding the importance of pricing and having the confidence to increase it can lead to significant growth and success without changing anything significant in your operations. So take it from me and consider these thoughts as to why and how you should raise your prices: Money keeps the wheels turning Money is a resource, not the sole driver of business.
Why goal setting is dumb and what to do instead
Goal setting is often touted as the holy grail of success. Yet, amidst the initial excitement of setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, there is one thing that always gets in the way when we set out to achieve what we want, ourselves, writes business coach Jim Cocks. What if I told you that goal setting is not the holy grail it’s made out to be?
How My First Business Failure Became a Stepping Stone to Success
Starting out as a business owner can feel a little like navigating uncharted waters with no map —a thrilling adventure fraught with risks and uncertainties. For many, the road to success is paved with setbacks and failures, seeing these failures as growth and learning however supports you to achieve success.
How organised is your business?
Running your own business requires some serious organisational skills. You can’t afford to lose track of your inventory and should be on top of your cash flow at all times. So how can you keep your business organised? Indiana Lee explains. Organising your business properly can improve your productivity, too. A well-established workflow will help you stay ahead of deadlines and prioritise your core responsibilities.
Over 50 and over the hill? Discover your appetite for change
Because more than 4.5 million Australians won’t have sufficient super or other investments on which to retire, many face the prospect of having to work far longer than they might once have thought. Being indefinitely stuck in a job you can’t stand certainly isn’t ideal. But widespread skills and labour shortages mean you at least have a reasonable chance of dodging the unemployment scrap heap. However, an alarming number of small business owners are in a worse situation.
How Aussie side hustles are driving economic growth
Move over small businesses, Australia’s solopreneurs and side hustlers are driving an economic recovery. According to new data from GoDaddy, a growing number of solopreneurs and micro business owners are embracing the side hustle culture to supplement their incomes and the economy is benefitting. The study by GoDaddy and Venture Forward draws on data from over 315,000 Australian online micro businesses.
Being bilingual - developing a soft skill for a growth mindset
Imagine you’re at the top of your craft (of course you are, you wouldn’t be a soloist if you weren’t!) You’ve poured thousands of hours into honing your expertise and making a name for yourself as one of the best practitioners of that skill in the country – perhaps the world. Then, you decide to start from scratch, like a five-year-old entering school for the first time. You fall from the very top of the tree to somewhere among the roots. That’s what it’s like learning a new language.
New Charter for Small Business to slash red tape
Business NSW has teamed up with the NSW Government to sign a Charter for Small Business. The historic agreement aims to slash red tape, enhance procurement opportunities, and solidify NSW’s reputation as the premier destination for starting and operating businesses. The co-signing ceremony, led by Business NSW CEO Daniel Hunter and Small Business Minister Steve Kamper, marks a pivotal moment in advocating for the needs of the state’s 850,000 small businesses.
Jim Cocks
Jim Cocks, a seasoned Australian business coach, offers insights into creating a multi-six-figure income on your own terms in his new book "Build Excite Ignite." With a passion for guiding entrepreneurs to success, Jim's practical approach helps readers break free from the 9-5 grind. For more visit www.clearedgecoaching.com Articles Getting started Want to make six-figures in twelve months?
Want to make six-figures in twelve months?
The journey to building a six-figure business is an exhilarating challenge, but can you pull it off while still maintaining your full-time job, paying your mortgage and having some semblance of a social life? Business coach Jim Cocks says, ‘Yes, you can’. It’s a path I’ve navigated, and I’ve aimed to distil the essence of what it takes to transition from the corporate world’s predictability to the dynamic terrain of entrepreneurship.
How to turn your business passion into profit
Leaving your comfortable 9-5 to go create that freedom business can be filled with twists, turns, and unexpected challenges. For many, it begins with a burning passion and a desire to make a difference in the world. Yet, the road to turning your passion into profit is rarely linear, as I learned firsthand in my own journey. After many years growing my own company and supporting many to do the same, I’ve discovered that getting started is the hardest part, which is why most stay in the rat race.
How to build a six figure business in 12 months
The journey to building a six-figure business is an exhilarating challenge, but can you pull it off while still maintaining your full-time job, paying your mortgage and having some semblance of a social life? Business coach Jim Cocks says, ‘Yes, you can’. It’s a path I’ve navigated, and I’ve aimed to distil the essence of what it takes to transition from the corporate world’s predictability to the dynamic terrain of entrepreneurship.
How to create a winning entrepreneurial mindset
Ask any seasoned entrepreneur about the biggest impediment to success, and the answer might surprise you. It’s not a lack of knowledge or resources, but rather, mindset, writes business coach and successful entrepreneur Jim Cook, author of Build Excite Ignite. The internal dialogue we engage in, often riddled with self-doubt and apprehension, can be more limiting than any external challenge. It’s the relentless questioning – Am I capable? Will I be accepted? Can I achieve this?
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