Jim Koscs
Automotive PR/marcom writer has worked with the world's top car brands. Auto journalist writing stories at the intersection of history, emotion and culture.
Get in touch with Jim
Contact Jim, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck RackActions
Jim Koscs’s Biography
Read Full Bio →"Storytelling" should not be reduced to a marketing buzzword
Here’s the real story on storytelling. It’s what journalists do. We research. We interview. We weave details from multiple sources into a narrative that enlightens or entertains the reader – or both.
We introduce readers to new things, or show old things in a new light. And we remind readers that, behind all things are the people who designed, built, maintained, preserved or restored them.
Those are the stories I write. I’ve been writ…
Jim Koscs’s Journalist Portfolio
See all 36 portfolio items →
Rusty Trails: Surveying America’s troubled roadways from a ’49 Hudson
Interview
See all 21 answers →What was your first job as a journalist?
Staff writer at a car magazine.
Have you ever used a typewriter?
Yes. Had a manual and then electronic in college (remember "daisy wheels?") Worked on a Selectric at first job.
How is social media changing news?
Turning it into a weapon against those who can't tell truth from propaganda.