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Automotive PR/marcom writer has worked with the world's top car brands. Auto journalist writing stories at the intersection of history, emotion and culture.

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Jim Koscs’s Biography

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"Storytelling" should not be reduced to a marketing buzzword

Here’s the real story on storytelling. It’s what journalists do. We research. We interview. We weave details from multiple sources into a narrative that enlightens or entertains the reader – or both.

We introduce readers to new things, or show old things in a new light. And we remind readers that, behind all things are the people who designed, built, maintained, preserved or restored them.

Those are the stories I write. I’ve been writ…

What was your first job as a journalist?

Staff writer at a car magazine.

Have you ever used a typewriter?

Yes. Had a manual and then electronic in college (remember "daisy wheels?") Worked on a Selectric at first job.

How is social media changing news?

Turning it into a weapon against those who can't tell truth from propaganda.