I get my share of emails and letters addressed "Hey, Gramma," "Dear Grampa Grammar Moses," "Grammar Granny" and "Dear St. Grammarian," so when I get a "Dear Sir" letter I am ready for someone who adheres strictly to the formalities she's been taught. "Dear Sir: I know the world is changing, but has the English grammar changed since I attended school? I was taught not to use the words 'because,' 'however,' 'but,' 'nor' or 'and' to start a sentence and definitely not a new paragraph!
You might recall a recent column in which a priest "consummated" a marriage at the altar of his church. I'm sure that gave a few of you the vapors. James Johnson of McHenry wrote to tell me of a similarly ironic mistake in word choice. "In the late 1990s my wife and I were regular attendees at U.S. Army Band concerts. They introduced a new website. A short section on band history referred to their activities in Washington following the 'assignation' of President John F. Kennedy.
Tom Peterson of Elgin, who spent his career writing news copy for TV and radio, asked me for the proper usage of "farther" and "further" and "might" and "may." As Bill Clinton might have said, it depends upon what your definition of "proper" is. The critics will screech that I'm diving into the muck of prescriptivism here, but so be it. I'll start with the easy answer first. Both "farther" and "further" are extensions of "far." They both connote a distance.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".