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The relationships among perceived league product quality, spectator satisfaction, trust, team identification, and loyalty in the Chinese Super League
Loading metrics Open Access Peer-reviewed Research Article Citation: Liu F, Wu S, Zhou J, Fan M, Tian F (2026) The relationships among perceived league product quality, spectator satisfaction, trust, team identification, and loyalty in the Chinese Super League. PLoS One 21(6): e0350647. https://doi.org/10.1371/journal.pone.0350647 Editor: Clementswami Sukumaran, Government Law College, INDIA Received: March 5, 2026; Accepted: May 15, 2026; Published: June 8, 2026 Copyright: © 2026 Liu et al.
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