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Jinh Chang

As seen in: Dialnet - Universidad de La Rioja
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Articles

The Inhibitory Mechanism of Information Disclosure Transparency on Purchase Hesitation in E-Commerce: A Moderated Mediation Analysis Integrating Signalling Theory and the SOR Model

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By Horng Jinh Chang, CHEN CHEN, Jinh Chang
| Dialnet - Universidad de La Rioja
This study integrates the SOR framework with signalling theory, centring on information disclosure transparency as the core construct, to systematically examine its direct and indirect effects on consumers’ purchase hesitation. It specifically investigates the mediating roles of seller uncertainty and product uncertainty, whilst also testing the moderating effects of product price, type, and attributes.
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