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Jitendra Soni on Muck Rack

Jitendra Soni

Verified
(He/Him)
Jaipur, Southern Asia
Covers:  Consumer technology, smartphones, smart home, home entertainment, enterprise technology, cyber security
Doesn't Cover: IT development, software development, startups
full-time dad of a 13 yo angel + Tech Journalist | Past- Tech @dexerto, Chief Editor - @techradarIndia | Views are mine

Interview

What was your first job as a journalist?

I covered technology beat as a freelance journalist for IB Times Singapore edition.

Have you ever used a typewriter?

yes, when I was in a school

How is social media changing news?

It is helping people to get into the know of things as soon as it happens. The information on Social media needs to be consumed subjectively

Who's your favorite fictional journalist?

Nimish Dubey not a fictional journalist but adds a nice twist to his tech stories

What does it mean to be a journalist?

Being responsible of bringing out the right data and facts as well as the ability to help millions taking an informed decision

What's the funniest news-related #hashtag you've seen?

#HotS3X for a smartphone

How do you prefer to be pitched on stories?

only via email

What tools and software do you use to do your job?

MS Office, G Suite, Browser and Slack

What's your favorite social network?

Twitter

Who do you wish followed you?

It would be amazing if more end consumers followed my work

Why did you become a journalist?

I'm passionate about technology and wanted to share the information that I had or gathered to the masses

Did you work for your high school newspaper? If so, what did you do there?

No, I did not work for my high school newspaper

What story are you most proud of writing or working on?

Consumer technology especially stories related to smartphones

What advice can you offer to aspiring journalists?

Always keep the focus on quality of the content and the authenticity of the information.

When's the best time to pitch you?

Weekdays during office hours

What's the best pitch you ever got?

I was shared a pitch about a product, it was sent for my review ahead of the launch to get an unbiased opinion and made relevant changes

What's the worst pitch you ever got?

Someone offering me money to get a backlink from a website

What's your favorite drink?

Tea

When you're not at a computer, where are you most likely to be?

Watching cricket or spending time with my daughter

Aside from your own, what's your favorite publication to read?

Androidauthority.com, 9to5mac.com

What's the most common misperception about your beat?

That every positive opinion is paid for and a negative review is dis-reputing a brand. Also the fact that we get a lot of devices as freebies

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