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Jitesh Ubrani on Muck Rack

Jitesh Ubrani

Toronto, United States
As seen in: International Data Corporation (IDC), IDC Blog, IDG (International Data Group)
Research Manager at IDC covering wearables, smartphones, tablets, PCs, gaming, AR/VR, smart home devices, and all things mobile. Opinions expressed are my own.
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Articles

Google’s Pixel Strategy Isn’t About Winning Share

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By Jitesh Ubrani
| International Data Corporation (IDC)
Techtember is upon us, and we’ve already seen new phones and smartwatches launch from multiple brands. I’ve spent the last few weeks trying out Google’s latest and walked away impressed yet measured in my enthusiasm. Google has never really competed on hardware specs. The pitch with Pixel has always been a clean software experience, long update support, and the best version of Google’s own AI.
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The Tablet Market Hits a Wall

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By Jitesh Ubrani
| International Data Corporation (IDC)
Worldwide tablet shipments fell to 33.6 million units in the second quarter of 2026, down 5.2% from the prior quarter and 12.3% from a year ago, according to IDC’s Worldwide Quarterly Personal Computing Device Tracker. That’s the category’s steepest year-over-year decline in this cycle. Almost the entire drop traces back to one root cause, but the more interesting story is what happens once that cause eventually clears.
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IDC’s Worldwide Wearable Device Tracker Taxonomy, 2026

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By Masafumi Inbe, Upasana Joshi, Sophie Pan, VIKAS SHARMA, Frederick Stanbrell, Jitesh Ubrani
| IDG (International Data Group)
Content Table of Contents (36 pages) Get More When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment. Related Links Web Rights Referencing Documents Abstract This IDC Taxonomy provides a comprehensive overview and definitions for wearable devices. The definitions provided in this document represent the scope of IDC’s wearable device hardware research.
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