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Jixi Liang on Muck Rack

Jixi Liang

As seen in: Frontiers
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Articles

Embarrassment in consumer help-seeking: how power distance belief shapes service experiences

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By Yao Qin, Jixi Liang
| Frontiers
Abstract Purpose: Consumer help seeking occurs every day. Prior researchers have primarily examined help seeking in non-routine service encounters, such as in the education, working organization, and mental health fields, yet remain largely underexamined in daily routine consumption encounters.
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