John Matson on Muck Rack

John Matson

Grass Valley
As seen in: Medium, HuffPost, Wiley Online Library, JSTOR Daily, Scientific American, Journal of Chemical & Engineering Data, Salon, Science Magazine, Royal Society of Chemistry, CleanTechnica and
Writer/editor. Made words at @RockyMtnInst @datadoghq @sciam
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Articles

Are you buying growth or paying for bookings you'd get anyway? What the data shows

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By John Matson
| PhocusWire Verified
If you run paid media for a travel company, you have likely looked at last year's performance and asked some version of the same question: am I actually buying growth, or am I paying for bookings that would have happened anyway? It is the hardest question in travel marketing. And looking at how 120-plus brands deployed more than $250 million ad spend, the data suggests most operators may be answering it with the wrong instinct.
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How the 2026 Middle East conflict is reshaping travel demand

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By John Matson
| PhocusWire Verified
When regional conflict escalates, the travel industry tends to do one of two things: react emotionally or go quiet. We wanted to do something different. We went to the data. Over the past several weeks, our analytics team analyzed four integrated marketing data platforms across more than 60 travel brands and 27 destinations to understand, as objectively as possible, how the 2026 Middle East conflict is actually affecting traveler behavior. Not speculation. Not anecdote.
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The International Bar Association (IBA) Conference 2025

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By Daisy Hickey, Geoff Moore Verified, Rachel Hussey, John Matson
| arthurcox.com
15/10/2025 Events Since its creation in 1947, the IBA has evolved from an association comprised exclusively of bar associations and law societies, to one that incorporates individual international lawyers and entire law firms. Its annual conference provides a global forum for the dissemination of specialist legal information, and an opportunity for legal practitioners to network and discuss the latest updates and developments.
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