When Buzzsumo analyzed 100 million headlines to determine which ones were the most successful, they noticed something interesting. Certain three-word phrases racked up the most likes, shares, and comments on Facebook and Twitter than all other three-word phrases. Here they are:The study also found that on LinkedIn, the top B2B headline phrases were:The conclusion?
This Weekend in the Hound House: I’m a sucker for Caesar Salad, and today I’m teaching another CS junkie how to make it from scratch. But I was distraught when I couldn’t find my recipe. Luckily, a quick Google search turned up hundreds of variations. I like this one best, Classic Caesar Salad from Bon Appetit. I’ll coddle the eggs for one minute in boiling water and then follow the instructions. Need a clever slogan? A brilliant tagline?
This Week in the Hound House: We’re practically living in the movie theater on Wisconsin winter weekends. Here’s another recommendation. Disregard the negative reviews of “The 15:17 to Paris,” written mostly by those who dislike the military. Clint Eastwood tells the real-life story of the three brave heroes who saved the lives of 500 passengers on board a high-speed railway ride to Paris in August 2015. They play themselves, all the more amazing since none of them are professional actors. Until now.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".