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Joann Lublin on Muck Rack

Joann Lublin

Philadelphia
As seen in: The Wall Street Journal, LinkedIn, MSN, TIME, Yahoo News, NBC News, The Atlantic, The Wall Street Journal (China), Yahoo Finance, Entrepreneur, Fast Company and
Regular @WSJ contributor and its former careers columnist. Expert on working women issues such as the gender pay gap. Author of #PowerMoms and #EarningIt.
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Articles

Bath & Body Works’ Strategy to Win More Younger Consumers

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By Joann Lublin
| The Wall Street Journal Verified
The company’s CEO Daniel Heaf says he wants to improve products, hire more influencers, update stores and revamp digital sales By Joann S. Lublin / Photography by Emma Rose Milligan for WSJ Daniel Heaf with a Champagne Toast 3-wick candle. Bath & Body Works hopes to earn more dollars and cents from selling better scents—assisted by thousands of influencers. It’s part of Chief Executive Daniel Heaf’s drive to make the struggling brand cool among Gen Z and millennial shoppers.
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Bath & Body Works’ strategy to win more younger consumers

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By Joann Lublin
| MSN Verified
; ; ; ; Continue reading More for You
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For meget arbejde? Lad din digitale dobbeltgænger klare det

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By Joann Lublin
| Berlingske Verified
For meget arbejde? Lad din digitale dobbeltgænger klare det Som et lille indblik i fremtiden har et mindre antal topchefer fået skabt ai-kopier af sig selv, som kan overtage dele af deres arbejdsopgaver. Ifølge en rapport kan digitale arbejdstvillinger blive den væsentligste produktivitetsfaktor siden den personlige computer. Det rejser spørgsmålet om, hvorvidt virksomheder en dag begynder at erstatte medarbejdere med digitale kopier. Ai-tvillinger kan svare på e-mail og spørgsmål fra ansatte.
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