The day after a shooter walked into a Florida high school and killed 17 people, Kitty McNally went to her classroom in New Jersey and reminded her teenage students of their plan. First, they would lock the doors. Then, if necessary, they would barricade the door using bookcases and her desk. To escape, they could go out the window on to a small roof area. From there, they would drop on to the roof of the gym and hide in a spot far from windows.
In late 2012, a Florida official issued a press release hailing a milestone he wanted to celebrate: The number of concealed-weapon permits in the state was about to cross one million. Six years later, that figure has nearly doubled. And Florida continues to lead the country in the number of concealed-weapons permits, part of the state's embrace of gun culture. That culture will come under scrutiny in the wake of Wednesday's shooting at a high school in Parkland, Fla., which left 17 people dead.
On Wednesday afternoon, a gunman carrying a semi-automatic rifle killed 17 people at a high school in Parkland, Fla. For Americans, it was a familiar sense of horror. The shooting now occupies a place in a grim tally. It is one of the ten most deadly mass shootings in modern American history. Three of those shootings have taken place in the last five months.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".