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Articles by Joanna Truong
Navigating Membership Price Increases
Adam Healy, the general manager of Waverley Oaks Athletic Club, shares how to best communicate and navigate membership price increases. The rate of U.S. inflation leaped to a 40-year high of 8.5% in March 2022 and caused a domino effect of price increases across the country. With supply prices rising, lower revenue coming in due to canceled and frozen memberships, and the hiring shortage, many gyms are feeling the pressure to increase their membership dues.
User-Generated Content: Make Gym Selfies Work for You
Jeff Mo September 6, 2021 Jeff Mo, the director of global marketing at Spirit Commercial, shares the importance of using user-generated content in your marketing strategy. Sharing user-generated content on your social media accounts is a great way to strengthen your fitness facilities’ online community and build your brand, and many gyms don’t do it enough.
Eric Schmitz: The Bottom Line
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the December issue, we sat down with Eric Schmitz, the president of California Athletic Clubs. 1. How did you get started in the fitness industry? I was an undergrad studying at the University of Wisconsin – Madison (UW) and saw a flyer for a local triathlon. During the process of training for the race, I learned there was a major in Exercise Physiology at UW.
Mobile App: Four Simple Ways to Promote
Joanna Truong, a sales consultant at Twin Oaks, shares four simple strategies for increasing downloads of your club’s mobile app. Mobile apps are penetrating every industry, and the fitness industry is no exception. We are in an era where technology is becoming an integral part of fitness, enabling gym owners, coaches and trainers to run their businesses while simultaneously providing fitness access to their members. Mobile apps are shaping the way gyms and studios interact with their members.
3 Solutions to Strengthen Your Referral Program
Everyone agrees referrals are the most effective and cost-efficient way to get new sales, yet many clubs struggle to generate them consistently. This happens for several reasons: for some, it feels awkward to ask, while others don’t want to come across as desperate or pushy. The best part is referrals are far easier to close than leads coming from traditional advertising. According to Nielsen, people are four times more likely to buy when recommended by a friend.
4 Must-Have Automated Emails
Photo courtesy of Shutterstock Email marketing is still one of the most effective and direct ways to market your health club today, but it’s evolving. While newsletters and one-off campaigns will always have a place in your email marketing strategy, the smartest clubs are setting up automatic email campaigns that are triggered based off member and prospect actions.
Three Ways CRM Will Help You Succeed
image by shutterstock In a world where markets are getting saturated and competition is becoming fiercer, club owners need to develop strategies to stay ahead of their rivals. Just like you, your competitors are looking for an edge in a member-driven environment to stay on top. Understanding your clientele will be the biggest key to any business success. When you know what attracts new members and improves retention, you can better target your sales and marketing efforts.
How to Make Selling Memberships Online in Your Sleep a Reality
People love shopping online. It’s easy, convenient, there are no lines or crowds, and the consumer is in full control of their purchase. Therefore it should be no surprise that in the digital age we live in today more and more people are choosing to buy online. In fact, according to a study conducted by the Pew Research Center, 8 out of 10 Americans are now shopping online.
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