Jodie Harris

Do you remember the scare a few months ago? That huge cut had everyone fearing for their affiliate business. Then the suspensions started. And people started seeing drops in traffic. But the situation seems to be coming back up. Can we move past this as an industry? Let’s see. How Bad Is The Situation? What you’ll need to remember (all throughout reading this piece) is that the crisis we’re facing is not like anything we’ve seen before. Sure, there have been periods of economic downturn before.

Content syndication is where online news sites, magazines and blogs republish similar content across a range of websites. This, understandably, can cause panic among content marketers, SEOs, PRs and our clients. It’s not unusual for people to worry that duplicated content across a range of sites will cause issues, and fear a Google penalty.

The world has been hit by a pandemic. Highstreets are closed down and every business in the world has had to quickly adapt to remote working and online trading to avoid becoming a sinking ship.