Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Joe Belliotti
These Trends Will Drive the Convergence of Music and Brands in 2024 and Beyond
Music and brands are more connected than ever, and growing closer all the time. Below, we look at some trends and social drivers amping up the frequency. Health & Wellness There's no question that our society is facing an unprecedented crisis around mental health. This precipitates fresh approaches to aligning culture and cultural pursuits with self-care.
The new book “How Music Grows Brands” unlocks the power of music to shape culture, drive business, and grow brands
How Music Grows Brands key image Industry leaders Joe Belliotti and Rebecca Jolly provide strategies and principles to help brands utilize music to become their most powerful marketing asset.
A Comprehensive Breakdown
What’s the secret behind great sync matches? Here’s a comprehensive look at the ‘Music Select Methodology (MSM)’ by Joe Belliotti of MassiveMusic North America. The following was created in collaboration with Songtradr, part of a broader partnership focused on the sync licensing space. Be sure to check our ongoing coverage of this fast-growing sector here. As with marketing and advertising, selecting music in advertising is both an art and a science.
5 Trends at the Intersection of Music and Brands in 2022
Toward the end of last year, in a piece on this site, we outlined five trends at the intersection of music and brands. Live will be a hybrid of IRL and digital Sound will become more strategic and comprehensive Co-brand and social good partnerships Brands tapping into music creator communities Music is good business For 2022, we have outlined the next five new trends we see—some as an extension of those previously discussed and some that are more recently emerging in a rapidly evolving industry.
Future-Proofing Brands Through Music
It's obvious by now the Covid-19 lockdowns impacted just about everything across our personal and professional lives. As marketers and brand builders, this time provided a valuable opportunity to think and act differently about how we connect with our audiences and build relationships in new ways. One unexpected shift is how these new ways of thinking would positively impact the ways brands leverage music and sound. We have identified five high-level trends in music, sound and brands.
Dominic Sandifer on John Denver, the Eagles and What 5G Will Bring to Live Music
In 2008, Dominic Sandifer partnered with Coran Capshaw and Bruce Flohr to form GreenLight Media & Marketing, an award-winning digital content studio and branded entertainment agency. In 2016, Live Nation Entertainment acquired a majority stake in Greenlight. Sandifer and his team created branded content and experiential programs as part of the Los Angeles entertainment, studio and music community.
'The Song Sommelier' Brings Vinyl-Era Art and Storytelling to Streaming
Also of note: a "Rubik's Cube" series dissecting '80s nostalgia, with playlists focused on "The New Romantics," "Hip Hop" and "The Last Days of Disco." The Song Sommelier sprung from Jopling's desire "to create something with a more homemade feel that came from the point of view of the passionate fan," he says.
The Vulnerability and Old-School Soul of Amy Winehouse's Frank
As a musician, so many things shape your sound and approach to creation. Life experiences and the work of other artists I admire have most shaped my technique to songwriting and performing. Of those factors, the most influential album that inspired me in my early days of becoming an artist was Frank by Amy Winehouse.
A Powerful Vision Brought to Life: The Making of 'Today, I'm Brave'
It wasn't a vision of colliding thoughts or scrambled consciousness. It was crystal clear and real. Unlike anything I had ever experienced. It was a sudden visual of a group of orphans in Africa that appeared and an innate awareness that I was supposed to adopt them. The vision was so vivid, so powerful, that there was no room or reason to doubt it. Or to overthink it. All I knew was that I had to make something happen. That vision was four years ago, while I was in a deep meditation.
Despite What You May Have Heard, Live Streaming Is Not a Fad
Live streaming has received increased attention since Covid-19 shuttered live music venues. From big global moments to raising awareness and funds to fight the pandemic, celebrities like Elton John, Lady Gaga and other artists worldwide are now playing a huge role in the home-music experience through intimate performances, skyrocketing the sheer number of live streams.
Burger King Put a Rapper on a Whopper in This Tasty AR Stunt
Through August, U.K. customers can scan a QR code on Whopper wrappers (how appropriate!) to launch the show on their smartphone screens. Using WebAR, the experience works directly in browsers, so there's no app to download. Sing along as tiny Tinie and his CGI burger appear on your desk, dining room table, the floor—anyplace you choose. Plus, you can pinch, scale and spin the action 360 degrees.
Don't Let Your Colors Fade: Next Steps in Visualizing LGBTQ+ People in Advertising
It's no secret that Pride this year looked different, with Black Lives Matter and Covid-19 dramatically shifting focus away from a time of pure celebration and instead toward reflection, action and protest. But even then, depictions of the LGBTQ+ community remained a significant topic of conversation worldwide—one which we've seen reflected in our search data at Getty Images.
Caren Kelleher's Musical Journey, From the Beatles to White Denim
Caren Kelleher is founder and president of Gold Rush Vinyl, a record pressing plant in Austin, Texas, that was named one of the most innovative companies of 2020 by Fast Company. Since launching in spring 2018, Gold Rush Vinyl has pressed hundreds of thousands of records for bands big and small—faster and with less waste than other vinyl producers.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Joe
Contact Joe, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack