By Joe Campbell, Senior Account Manager, Bluestripe Communications Echoing through the Victorian railway arched halls of The Steel Yard, IAB UK’s Chief Marketing Officer, James Chandler, headed up an all-star cast of media leaders, including Uber Advertising, Tesco Media and Insight, Ocado Ads, ASOS, Nectar360 and SMG for IAB UK’s second Retail Media Upfronts. As with 2023’s event, which highlighted the hype of advertising’s fastest-growing phenomenon, retail media has not lost any of its dazzle.