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Articles by Joe Federer
Hey Creatives, Let's Get Real About AR in 2020
Anyone who still thinks the Pokemon Go craze from 2016 is the height of augmented reality content is about to have their mind blown in 2020, thanks in large part to the emergence of two technologies—the AR Cloud and 5G networks. Those two elements together mean a whole new type of AR, far more intelligent, immersive and useful than current AR. With AR Cloud enabling something we at Nexus call "Enhanced Locations," a new kind of reality is starting to appear directly on top of the world we live in.
Meme-ology: 3 Lessons From Meme Culture for Brands in Social
In a world of engagement-seeking advertising, memes are all too tantalizing. And they should be. They're too good to be true. Memes are inside jokes that the entire internet seems to collectively agree to use, and when one becomes popular, it's never alone. Memes seem to descend from some hidden internet elite who dictate what's cool and what's not. As of seven minutes ago. But like many things that seem to fall from the heavens, the evolution of memes is a bottom-up, emergent process.
How to Be a More Open, Inspiring Leader in 2020
With a chaotic political landscape, an uphill battle for gender and minority equality, and a number of other global challenges weighing on just about everyone's minds, it's a tough time to be an optimistic leader. We're expected to have all the solutions and present them with a smile. The truth is, though, I've felt incredibly overwhelmed at times.
Humility: A Winning Agency Attitude
When a company is doing well, we look to define its key values. We tend to list ambition, risk, courage, solidarity or conquest. Of course, all these values are important, but there's one that often gets left out: humility. Now, I'm not talking about "feigned" humility, what we refer to as false modesty. I'm talking about true, wholesome, sincere humility. This is a rather rare value, especially in our business.
All About 'Fellow,' VB&P's Community App for Women in Advertising
Aisha Hakim, senior art director at Venable Bell & Partners, and Christoph von Ruexleben, formerly of VB&P, have launched Fellow, an app-based professional community tailor-made for women in advertising. Forget about likes and recommendations, influence articles and that endless, endless wall of button-down shirts. You know which social network we're talking about.
Kubrick: The Harbinger of Deepfakes
With opening of Doctor Sleep this past weekend, we are reminded of the visionary genius of Stanley Kubrick. His powerful impact on art, technology and, yes, even humanity itself remains. Perhaps his most profound contribution was his science-fiction masterpiece 2001: A Space Odyssey, which was produced in 1968 and was based on the novel (and previously, the short story "The Sentinel") by Arthur C. Clarke. The film explores human evolution, existentialism and, notably, artificial intelligence.
The Sport of Life: Why Sports Marketing Has Reached Fever Pitch
Sports has long held the power to captivate, engage, inspire and evoke the most primal and profound instincts of the human emotion. After all, sports are largely a metaphor for life.
Anonymity vs. Influencers: Where Will Trust Live Online?
"We made #rnb official in Rioja, Spain and we are so happy our @riojawine family could be a part of our Big Day! 🍷🇪🇸 #abasolutelyinlove," reads a post from a former Bachelorette contestant. Featured are two wine bottles against a too-polished arrangement of flowers, glasses and wedding-inspired burnt wood plaque. "My version of the yellow brick road by @originalrunners 💛 #abasolutelyinlove #rnb," reads another, accompanied by a photo featuring the runner created by the mentioned brand.
The Sport of Life: Why Sports Marketing Has Reached Fever Pitch
Sports has long held the power to captivate, engage, inspire and evoke the most primal and profound instincts of the human emotion. After all, sports are largely a metaphor for life.
HP and Michel Gondry Imagine 'The 12 Days of Christmas' With No Screen Time
"12 teens-a-texting. 11 lads-a-liking. 10 sisters scrolling. Nine swipers swiping…" HP rewrites the "The 12 Days of Christmas" in a visually engaging short film created with Goodby Silverstein & Partners, production house Partizan and director Michel Gondry. The lyrics and fanciful imagery initially focus on how rampant technology has co-opted the holiday season.
Why Video Isn't the Most Important Part of your Social Strategy
In 2015, I wrote a blog post speculating that Facebook would begin to prioritize video content over other content formats for advertisers. Little did I know, that was the beginning of a full wave of social media platforms putting major resources against creating compelling video products for advertisers. Twitter, Instagram, Pinterest, and even Reddit have since developed technology to better serve advertiser video to their audiences.
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