Joe Foley on Muck Rack

Joe Foley

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Argentina
As seen in: Creative Bloq, MSN, Yahoo Entertainment, Yahoo Life, Yahoo Finance, Flipboard, Yahoo Sports, Yahoo, Digital Camera World, The National Law Review, Agile Alliance and
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Articles

How a designer created the "dirty, organic, insectoid logo" for Marvel Cosmic Invasion

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By Joe Foley Verified
| Inkl
Marvel Cosmic Invasion logo. The best gaming logos have to convey an idea of the mood and theme of a game while also creating a strong, recognisable identity that stands out in a crowded market. When it's a major brand like Marvel, the design also has to fit into an existing universe of titles while also showing this release to be distinct. So how does a designer approach the challenge of creating an identity that ticks all of these boxes?
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This hand-drawn game looks like a surreal graphic novel come alive

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By Joe Foley Verified
| Inkl
Hand-drawn game art in orange and teal colours for the upcoming video game I Shall Name the Dead. The Brazilian writer and narrative designer Tiago Rech's previous games were each striking and haunting in their own way. Teleforum, with Monumental Collab, used an analog VHS visual style-for its found footage premise. The short I Did Not Buy This Ticket took a more stylised approach with mixed-media collages and vibrant pops of colour on a stark black-and-white palette.
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Pepsi apologised for its Wild Cherry controversy, but it should have known better

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By Joe Foley Verified
| Inkl
Pepsi Wild Cherry apology in a post on X. Oh, Pepsi. When will it learn to stop trying to be edgy? Having already demonstrated how bad it can be when brands fail at being woke, the soft drink company's latest gaffe seemed like an attempt to pivot to the opposite extreme, and it didn't go well. Pepsi apologised and deleted a social media post that appeared to trivialise consent and sexual assault. But the case is so reminiscent of previous PR disasters that it should really never have happened.
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