We close out 2017 with a rare confluence of opinions. A lot of people thought the year we just closed was the worst ever. And a lot of people think it was the most amazing, terrific, huge and bigly years ever in recorded history. Most people then and now would agree 1929 was a really bad year. The more contemporary among us might say 2008 was a really bad year. Probably 1968 was a pretty miserable year, too.
Seven is a pretty loaded number. There’s the Seven Wonders of the World, the Seven Deadly Sins, the Seven Year Itch and, of course, the most notorious septet of all, the Seven Words You Can’t Say on TV. So what was the genius in the U.S. Department of Health and Human Services thinking when they came up with seven, not six, not eight, but seven words you can’t say at the Centers for Disease Control.
Most people who know me know that I am a weather geek, and generally a reliable one. I know how to read and understand a lot of weather jargon, but more important, I just pay a lot of attention to weather gadgets, Doppler radar and weather-related websites. When I tell co-workers to take an umbrella with them when they leave for lunch because it’s going to be raining by the time they return, they believe me.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".