I stopped counting at about 20, but could have gone on and on. I was scanning product labels for the term “antioxidant” as I recently meandered through a Whole Foods supermarket in New York. There were juices from exotic berries, fruit concentrates, smoothies, an array of teas, dried plums, fresh blueberries and powdered extracts of vegetables, grape seeds and pine bark.
It has probably caused more misery than any other drug in history. It has also caused more relief from misery than any other drug in history. It is morphine. It is also the drug with the oldest history of use by humans, going by the Ebers Papyrus, the earliest known medical treatise. Found in a mummy’s tomb in Luxor, this document written around 1550 BC describes the dried latex of the poppy as a remedy for quieting children.
“Snore no more with Asda’s new bedroom aid — a pineapple plant.” Catchy but nonsensical headlines are a dime a dozen these days. This one, though, leads into a story so ludicrous that it can take your breath away.Asda is a British supermarket chain that is promoting the sale of pineapple plants with a claim that they can curb snoring by increasing the oxygen content of the air at night. To boost the argument, the ads reference studies by NASA about plants improving air quality.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".