In the Wheel episode of Mad Men’s first season, Don Draper explores the choice between new ("the most important idea in advertising – it creates an itch") and nostalgia ("delicate, but potent"). I stopped watching Mad Men after the second season, to avoid my personal busman’s holiday, but that scene has stayed with me. Not just because it’s a great scene, but because this tension between old and new in our industry feels like it has become increasingly important in the years since.
Pictures have emerged of a YoBike which has been stolen and is now being used as a personal bicycle around Bristol city centre. The pictures were taken by a store owner in St. Nicholas Market, who saw a man pushing the rental bike around with modifications which clearly show he has stolen it. The locking mechanism that stops the bike being used unless users have activated it using a smartphone app has been ripped off, along with the rear mudguard.
A cyclist has taken pictures of burned-out vehicles which were dumped in the middle of well-used cycle route, and says it’s the fourth time it has happened this month. David Surowiec, 32, came across the charred remains of a car and a motorbike on Farm Lane this morning as he cycled back from his night shift at the Tesco Avonmouth distribution centre.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".