The people, who are inside both publishers’ inner circles and asked not to be identified for fear of retribution, said the owners have held talks about a deal where The Times is folded into Penske’s PMC Media empire that includes Rolling Stone, The Hollywood Reporter, Billboard, and Variety. It would allow Soon-Shiong, who last week unloaded ownership of The San Diego Union-Tribune to vulture-capital firm Alden Capital, a way out of a legacy news organization bleeding money.