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Articles by Joel Bondorowsky
YouTube Advertising (How to Do) Part 3 Q&A
We have done two episodes, but demand is here, so we are going for a pure Q&A thing. For 60 minutes, Joe, Cory, Bryant, and Joel will be answering your live questions. Well, if you want to make sure your questions are addressed, please... submit them right now and right here! Register for the webinar By clicking "Register Now", you agree to subscribe to our webinar news updates and to receive instant notifications of upcoming webinar events.
Maximizing the Full Potential of YouTube Advertising
Every day people watch over a billion hours of video content on YouTube. Almost one-third of the internet is on YouTube. To say your audience isn't on YouTube is just not true. Our three presenters will show why you need to at least try YouTube ads, and how you can find your target and connect with potential customers on the platform. Bryant Garvin will talk through creative using the 10 commandments of video Joe Martinez will talk about targeting options we have for video campaigns as of right now.
How to Build A Winning Creative: An Analysis of Over 10 Million Native Ads
Sadly, in the amount of time it will take you to read this post (approximately 6 minutes), 42 of your ad impressions were likely ignored. According to Red Crow, we see 10,000 brand messages a day. At eMarketer's established display CTR of roughly .5%, only .035 of ads are interacted with each minute.
Weekly Wisdom Joel Bondorowsky: The Strategy Behind Effective PPC Ad &f Sales Copy
Modified Transcript Hello. For this week's Weekly Wisdom, Iam going to give some advice regarding pay-per-click strategy. More specifically, I am going to be speaking about how to find the best ad message and sales copy for your unique campaign needs. But first, I would like to introduce myself. My name is Joel Bondorowsky. I am the founder and executive director of PPC Designs, which is a boutique PPC ad agency, and I am also the SEMrush PPC Academy professor. So, what is pay-per-click strategy?
Advanced PPC #5: How to justify the budget you need for new campaigns
Pay per click advertising’s role in any company is to be a resource that earns money, not spend it. Despite this, there tends to be anxiety present between campaign managers and their boss, whether it be the client, the CEO or even the CFO of a company when they request funds for a new PPC effort. A big reason for this anxiety comes from the fact that the amount needed isn’t often understood, thus the budget requested becomes an arbitrary number. Have a question?
Day Parting Report by Joel Bondorowsky
Joel Bondorowsky January 22, 2019 Joel Bondorowsky January 22, 2019 This video is part of our Weekly Wisdom series which will feature experts on a variety of topics. Transcript Hello to all the amazing internet marketers. Today I’m going to explain to you the “how to” of a Day Parting Report in Google Ads, and why this is important to get an edge over your advertising competitors. Anyone doing PPC is used to checking their campaign, ad group, ad, and keyword performance regularly.
Top PPC Skills and Platforms for 2019 [Data + Commentary from Experts]
The PPC industry is extremely dynamic. New jobs, as well as requirements for existing jobs, are appearing at a rapid pace. Whether you are looking to jumpstart your career in PPC or learn new skills to be sought-after as an expert, it is important to understand what platforms and techniques will be trending in this niche in nearest future. To help look ahead, we have turned to 6 PPC experts from different countries to get insight into what changes we should expect in the coming year.
Advanced PPC #1: How to target users at different stages of the decision making funnel
Hit, Hit, Sale – Funnel Marketing Strategies with Paid Media Channels By the end of this webinar, you will have insight into 15 different strategies that can be used across the various paid media channels to help encourage potential customers down the purchase funnel. From awareness right the way through to purchase, Samantha will give you the ideas and inspiration to help you build a paid media strategy for your business or your clients. Hosted by Joel Bondorowsky Warning: Advanced Stuff!
How to do local PPC
PPC for local businesses has several aspects that can greatly affect performance including searcher intent, location targeting, keyword variants, and local demographics. What could be simple, ultimately becomes more complex with poor user location identification, incomplete demographic data and underlying searcher intent that is more than keywords.
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