In investing, simplicity has its advantages. That's what makes exchange-traded funds so attractive for the do-it-yourself investor; they provide instant diversification at low cost to a retirement savings portfolio. The idea is not to beat the market, but rather to be the market. Because most professionally managed, active strategies do not beat their benchmark indices over the long term (after fees), it's likely best for DIYers to keep costs to a minimum and take what the market gives them.
Robo-advisors are often considered a good fit for tech-savvy millennials with small accounts. But whether they are a good fit for high-net-worth investors is open to debate. On one side, industry professionals, managing high-net-worth clients the traditional way, argue that nothing can replace the high-touch, high-value service a real – ahem, human – wealth advisor can provide.
Like Smaug, the dragon in The Hobbit who guards his pile of treasure, perhaps the biggest priority for high-net-worth investors is to preserve their wealth. They are usually happier to sit on their capital than grow it dramatically. Yet capital preservation isn't just for the ultra-wealthy. It is also the priority for many investors, including retirees concerned they will outlast their money.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".