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MUV Brands, the parent company of several fitness and wellness brands including MUV Fitness, MUV Studio and MUV Training, has partnered with The Covery Wellness to introduce MUV Well, a new wellness brand aimed at bringing recovery and rejuvenation to the Northwest Region. MUV will have exclusive rights for licensing and franchising for both MUV Well by The Covery in their associated health clubs and stand-alone The Covery Clinics.
Joel Tallman January 30, 2020 In different fields there are phrases that compel a wide variety of thoughts. In the health and fitness sector, none is more stirring than the word “retention.” In an industry where many operators fail to retain 50% of their members on an annual basis, it is vital to make keeping an existing member equally as important as acquiring a new member.
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