John Baker

A board-ready framework to reduce identity risk, pass audits, and prove ROI in 2–3 quarters. Identity Governance & Administration (IGA) is no longer a back-office task. It is a board-level responsibility. Identity is now central to enterprise risk, regulatory compliance, and shareholder value. The pressure is mounting from every direction: Breach reality: Ransomware features in 44% of breaches, the human element is present in nearly 60%, and third-party exposure has doubled to 30%.

Salesforce still leads by a wide margin among the companies we track, and that's not changing anytime soon. But absolute numbers only tell part of the story. When you look at penetration rates over two [years](/blog/grammarly-enterprise-growth-analysis), the picture shifts considerably. Two years ago, 87% of active Torii customers had Salesforce in their stack. Today that sits at 60%. HubSpot moved in the opposite direction, climbing from 23% to 35% over the same stretch.

Accounting is rapidly evolving. In 2025, firms that lean into strategic automation are not just streamlining operations — they’re upping their value as trusted advisors. Here’s what’s trending: AI isn’t simply automating tasks — it’s transforming the core of accounting workflows. Tools now handle reconciliations, revenue recognition, and journal entries automatically, while humans focus on nuanced analysis.