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Articles by John Berkovich
New CEO : Mubadala Completes $6.2 Billion Clear Channel Acquisition
Mubadala Capital has completed its US$6.2 billion acquisition of Clear Channel Outdoor Holdings, taking one of the largest U.S. out-of-home advertising companies private. The transaction closed October 14 following the receipt of all required regulatory approvals and approval by Clear Channel shareholders. The company received its final regulatory clearance from the Committee on Foreign Investment in the United States (CFIUS) on October 7.
Uniguest startet Community Hub
Uniguest hat den Community Hub eingeführt, eine digitale Interaktionsplattform für Seniorenwohnanlagen, die Digital Signage, Fernsehangebote für Bewohner, mobile Anwendungen, Shuttle-Tracking und weitere Kommunikationswerkzeuge in einem einheitlichen System vereint.
DooH : Adxact Partners With Viooh To Expand Programmatic DooH Access
Adxact, the DSP operated by Adxcelerant, has partnered with SSP Viooh to expand programmatic DooH advertising opportunities. The integration lets advertisers using Adxact access Viooh’s premium DooH inventory through the DSP, while giving Viooh’s media owners an additional source of advertiser demand. The partnership covers key markets including the US, Europe, the Middle East and Africa (EMEA), Latin America and global airports.
Integrated Communications : Uniguest Launches Community Hub For Senior Living Communities
Uniguest has launched Community Hub, a digital engagement platform for senior living communities that brings together digital signage, resident TV, mobile applications, shuttle tracking and other communication tools in a unified system. The launch builds on Uniguest’s presence in the senior living sector.
Christine Rogers leitet nun AVI-SPL XTG
AVI-SPL hat Christine Rogers zur Senior Vice President der Experiential Technology Group (XTG) in den USA befördert und ihr damit die Verantwortung für die nächste Wachstums- und Entwicklungsphase des Geschäftsbereichs übertragen. Sie tritt die Nachfolge von Julian Phillips an, der XTG seit der Gründung geleitet hat.
Virtual Production : Brompton Powers New Virtual Production Studio In Germany
German marketing and production agency VG Media Studio has installed Brompton Technology LED processing at its new virtual production facility in Laichingen, near Stuttgart. The facility combines more than 100 square meters (1,076 square feet of LG LED technology with Mo-Sys camera tracking and Brompton Tessera processing to support advertising, automotive projects, short films and feature-length productions.
Screenverse schließt Western Union programmatisch an
Das US-Unternehmen Screenverse wurde als exklusiver Programmatic-Technologiepartner für das DooH-Netzwerk von Western Union ausgewählt. Damit bietet Screenverse Werbekunden Zugang zu mehr als 2.600 zusätzlichen Displays in 124 US-Märkten. Das Western Union Media Network generiert monatlich mehr als 623 Millionen Impressions und ist in wichtigen Märkten wie New York, Chicago, Los Angeles, Miami und Houston vertreten.
Research : Office DooH Screens Generate 3.4 Times More Attention
European office media network Executive Channel Network (ECN) has released research showing that its digital out-of-home screens in office buildings attract more attention than comparable displays in other environments. Conducted by Lumen Research, the study found that ECN’s digital 6-sheet (D6) office screens generated 3.4 times more attention than similarly sized displays across roadside, retail and transportation locations.
São Paulo : ON Completes AV Integration For Brazil’s Largest Permanent Immersive Art Space
ON Creative Visual Tech Provider has completed the audiovisual design and integration for Nubank Arte Lab, Brazil’s largest permanent immersive art space. The 2,700-square-meter (29,000-square-foot) venue is located within Conjunto Nacional, a landmark modernist mixed-use complex on Avenida Paulista in São Paulo. At the heart of Nubank Arte Lab is an extensive audiovisual platform designed and integrated by ON.
Appointments & Promotions : AVI-SPL Promotes Christine Rogers To Lead XTG Division
AVI-SPL has promoted Christine Rogers to Senior Vice President of its Experiential Technology Group (XTG), placing her in charge of the division’s next phase of growth and development. Rogers succeeds Julian Phillips, who has led XTG since its inception. Phillips will remain with AVI-SPL through the end of 2026 to support the leadership transition and work on strategic initiatives involving artificial intelligence, digital workplace experiences, and the future of work.
Immersive LED im Dienst der Wissenschaft
Das Digital Futures Institute der Universität Bristol (BDFI) hat im Rahmen seines „Reality Emulator“ – einer immersiven Forschungsumgebung zur Visualisierung komplexer Datensätze, Simulationen und virtueller Welten – ein maßgeschneidertes 360-Grad-LED-Display installiert.
Globaler DooH-Spend steigt um 13,7 Prozent
Laut der jüngsten „Media Global Ad Spend Forecast“-Prognose des Marktforschungsunternehmen Warc werden die weltweiten Werbeausgaben im Jahr 2026 voraussichtlich um 11,9 Prozent auf 1,34 Billionen US-Dollar steigen. DooH und Retail Media zählen zu den am schnellsten wachsenden Werbekanälen, trotz anhaltender wirtschaftlicher Unsicherheit und zurückhaltender Konsumausgaben.
VG Media Studio vereint LG, Brompton und Mo-Sys
Die deutsche Marketing- und Produktionsagentur VG Media Studio hat in ihrer neuen Virtual-Production-Anlage in Laichingen bei Stuttgart LED von LG und Prozessoren von Brompton Technology installiert. Die Anlage vereint mehr als 100 Quadratmeter LG-LED-Technologie mit Mo-Sys-Kameratracking und Brompton-Tessera-Verarbeitungssystemen zur Unterstützung von Werbe-, Automobilprojekten, Kurzfilmen und Spielfilmproduktionen. Als LED kommt die VP-LED-Lösung LBCJ026 von LG zum Einsatz.
DooH Advertising : Screenverse Adds Western Union’s 2,600-Screen Network
Screenverse has been selected as the exclusive programmatic technology partner for Western Union’s DooH network, giving advertisers access to more than 2,600 digital screens across 124 U.S. markets. The Western Union Media Network generates more than 623 million monthly impressions, with a presence in major markets including New York, Chicago, Los Angeles, Miami and Houston.
Smart Offices : Humly and Comeen Integrate Room Displays and Workplace Management
Swedish workplace technology company Humly has partnered with Comeen by Lumapps to integrate its meeting room displays with Comeen’s workplace experience platform, giving organizations new tools to manage meeting spaces and office utilization. The integration enables Comeen customers to deploy Humly Room Displays to show meeting information, indicate room availability and help employees locate and book suitable spaces.
Iconic OoH steigert Markenwahrnehmung deutlich
Das Außenwerbeunternehmen Ocean Outdoor hat neue Forschungsergebnisse veröffentlicht, die darauf hindeuten, dass der Ort, an dem eine Marke wirbt, die Wahrnehmung durch die Verbraucher erheblich beeinflussen kann. Die Studie ergab, dass prominente Außenwerbestandorte um 88 Prozent stärkere Signale für die Markeneignung erzeugten als herkömmliche Außenwerbeformate.
Industry Awards : DPAA Names 2026 Leading Women In Digital Media
The Digital Place-Based Advertising Association (DPAA) has announced the recipients of its 2026 Leading Women in Digital Media Awards, recognizing three executives for their contributions to the digital out-of-home (DooH) industry. The awards will be presented October 13 at the DPAA Global Video Everywhere Summit at Pier Sixty in New York City.
Market Research : Global DooH Ad Spend To Grow 13.7% In 2026
Global advertising expenditure is expected to rise 11.9 percent to US$1.34 trillion in 2026, according to WARC’s latest Media Global Ad Spend Forecast. DooH and retail media are among the fastest-growing advertising channels, despite continued economic uncertainty and cautious consumer spending. DooH expenditure is forecast to rise 13.7 percent to US$21.7 billion this year, while retail media will grow 14.3 percent to US$202.1 billion.
Immersive Displays : ClearLED Powers 360° Research Environment In Bristol
The University of Bristol’s Digital Futures Institute (BDFI) has installed a custom 360-degree LED display as part of its Reality Emulator, an immersive research environment designed to visualize complex datasets, simulations and virtual worlds. Developed by ClearLED in collaboration with immersive visualization specialist Mechdyne, the installation uses 1,562 flexible LED modules to create a continuous, egg-shaped display containing approximately 31 million pixels.
Top stories from week ending 10/9/26
Photo credit: newryanfield.com Northwestern opens $875 million Ryan Field Northwestern University officially opened its new $875 million Ryan Field in Evanston, Illinois, on October 2, exactly 100 years after the original Dyche Stadium debuted on the same site.
Acquisitions : M Core Takes Full Ownership Of Smart Media Group
UK digital out-of-home operator Smart Media Group is moving to full ownership by M Core Ventures following the acquisition of shares held by founder Mark Catterall and the company’s other founding shareholders. M Core, which first invested in Smart in July 2024, is committing additional capital to support the company’s next phase of expansion. The amount of the investment and financial terms of the acquisition were not disclosed.
Die RooH-boter kommen
Seedtag verfolgte während der diesjährigen Advertising Week New York einen ungewöhnlichen Ansatz, um seine Werbephilosophie zu werben: Das Adtech-Unternehmen schickte mobile Plakat-Lastwagen mit humanoiden Robotern durch Manhattan. Am 6. Oktober zeigten sich die Fahrzeuge in der Nähe von Veranstaltungsorten und zeigten Gruppen von Robotern in einer typischen Werebsituation – auf der Fernsehcouch. Nur dass die Roboter durch die Glasscheiben des Trucks auf die Straße und die Passanten schauten.
DooH in Elevators : Vertical City Reaches 10,000 Elevator Screens
Toronto-based Vertical City has reached 10,000 elevator screens across Canada and the United States, supported by a growth strategy that integrates digital advertising into elevator communication systems. The company expects to become North America’s largest elevator screen network by early 2027, although it has not disclosed its current market share or the number of additional screens needed to reach that position.
DPAA Summit : American Eagle And Expedia CMOs To Discuss Real-World Connections
American Eagle Outfitters and the Expedia Group will bring their perspectives on connecting digital engagement with physical experiences to the 14th annual DPAA Global Video Everywhere Summit, taking place October 13 at Pier Sixty in New York City. The event’s theme, “Real Connections,” will focus on how brands can use digital technology, including AI, while maintaining meaningful interactions with consumers in physical environments.
Mobile OoH : Seedtag Sends Robots Through Manhattan In Ad Campaign
Seedtag took an unusual approach to promoting its advertising philosophy during Advertising Week New York, sending trucks carrying humanoid robots through Manhattan. The vehicles circulated near event venues on Oct. 6, displaying groups of robots staring at advertising screens. The activation carried the message: “Your audience is human.
Events : DPAA Summit To Explore Sports Marketing And Fan Engagement
The DPAA Global Video Everywhere Summit will feature a discussion on sports marketing and fan engagement, with executives from Major League Soccer (MLS) and Mediahub examining how brands can capitalize on the momentum generated by the 2026 FIFA World Cup.
OoH Campaigns : Land O’Lakes Brings Rural America To Times Square
Land O’Lakes has partnered with Getty Images and Clear Channel Outdoor to bring images of modern rural America to prominent advertising locations in New York City and other U.S. metropolitan markets. The campaign launched during Advertising Week New York, held Oct. 5–8, with imagery appearing in Times Square and other high-visibility locations. It will expand to additional cities in recognition of National Farmer’s Day on Oct. 12.
Korbyt Connect 2026 : Korbyt Launches Customer And Partner Event At Dallas-Area HQ
Korbyt will hold its first Korbyt Connect customer and partner event Oct. 20 at the company’s newly renovated Dallas-area headquarters. The event will combine product training, roadmap presentations and partner sessions, while also serving as a reopening of Korbyt’s headquarters. The renovated facility is designed as a working showcase for the company’s digital signage and space management technology.
Distribution : Evexi Names Thorvin Electronics Exclusive Canadian Distributor
Digital signage software provider Evexi has appointed Thorvin Electronics as its exclusive Canadian distributor, expanding the platform’s availability to AV integrators and resellers nationwide. Founded in 1974, Thorvin is a Canadian value-added AV distributor serving communications dealers and technology partners. The addition of Evexi expands its digital signage software portfolio and complements existing relationships with BrightSign, Bluefin and Nexmosphere.
Diversified baut IP-Hub für Utah
Die University of Utah hat ein zentrales Produktionszentrum für Sport eröffnet. Diversified hat die Anlage konzipiert und integriert. Von dort produziert die Universität live für mehrere ihrer Sportstätten. Das Zentrum befindet sich im Language & Communications Building der Universität. Es basiert auf IP-Infrastruktur nach dem Standard SMPTE ST 2110. Das Team setzt dort Produktionen für die Sportstätten selbst und Übertragungen auf ESPN+ um.
Sports Production : University of Utah Opens IP-Based Hub
The University of Utah has opened a centralized sports production facility designed and integrated by Diversified to support live production across multiple athletic venues. Located in the university’s Language & Communications building, the facility is built around SMPTE ST 2110 and IP infrastructure. It can support in-venue productions, ESPN+ broadcasts and potential future productions for linear broadcast partners.
Business : IUF Expands Into North America With Pattison ID Partnership
UK-based AV and digital integration company IUF has expanded its partnership with Pattison ID, gaining access to manufacturing and deployment capabilities across North America. Under the agreement, IUF can use Pattison ID’s six manufacturing facilities in Canada and the US, as well as its installation resources, to deliver large-scale digital projects across the region.
Pattison ID und IUF bauen Partnerschaft aus
Der britische Integrator IUF expandiert nach Nordamerika und baut dafür seine Partnerschaft mit Pattison ID aus. IUF kann künftig sechs Produktionsstandorte von Pattison ID in Kanada und den USA nutzen. Hinzu kommen die Installationsteams des Partners. So will IUF große Digitalprojekte in der Region umsetzen. Breites Portfolio an Stadion-AV Beide Unternehmen haben Stadien, Arenen, Kongresszentren und andere große Veranstaltungsorte im Visier.
Programmatic Audience Data : Vistar Adds T-Mobile Audience Data to DooH Platform
Vistar Media has added audience segments based on T-Mobile’s first-party carrier data to its demand-side platform, expanding the targeting options available to advertisers buying DooH media. Vistar, which is part of T-Mobile Advertising Solutions, says advertisers can now access thousands of audience segments derived from consented mobile data exclusively through the Vistar DSP.
Vistar erweitert Targeting mit T-Mobile-Daten
Die T-Mobile-Tochter Vistar Media bietet in ihrer Demand-Side-Plattform jetzt Zielgruppensegmente an, die auf eigenen Mobilfunkdaten des US-Netzbetreibers T-Mobile basieren. Über die Plattform kaufen Werbetreibende DooH-Flächen programmatisch ein. Sie können ihre Kampagnen nun genauer auf Zielgruppen ausrichten. Laut Vistar stehen tausende Segmente zur Auswahl, und zwar ausschließlich über die Vistar-DSP. Die Daten stammen von T-Mobile-Kunden in den USA, die ihre Zustimmung gegeben haben.
Brand Perception : Ocean Study Finds 88% Brand Perception Boost For High-Profile OoH Displays
British outdoor advertising company Ocean Outdoor has released new research suggesting that where a brand advertises can significantly influence how consumers perceive it. The study found that high-profile OoH locations generated 88% stronger brand fitness signals than standard outdoor advertising formats.
The Curve leuchtet auf
Der Außenwerber Ocean Outdoor hat am Londoner Leicester Square ein LED-Display namens The Curve gestartet. Das ClearLED-Display ist 17,28 Meter breit und 9,6 Meter hoch, der Pixelpitch liegt bei 4,4 Millimetern. Damit hat der gebogene Screen allein bereits eine Fläche von 166 Quadratmetern. Links und rechts davon hängen zwei bestehende LED-Displays im Hochformat. Sie messen jeweils 2,88 mal 12,8 Meter. Zusammen bieten die drei Displays somit rund 240 Quadratmeter Fläche.
UK DooH : Ocean Outdoor Adds 166 m² LED Screen in Leicester Square
Ocean Outdoor has launched The Curve, a new 166 square meter (1,787 square feet) large-format LED advertising screen in Leicester Square. The ClearLED display measures 17.28 meters wide by 9.6 meters high (56.7 feet by 31.5 feet) and has a 4.4 mm pixel pitch. It is flanked by two existing portrait LED displays, each measuring 2.88 meters wide by 12.8 meters high (9.4 feet by 42 feet). Together, the three displays provide approximately 240 square meters (2,583 square feet) for activations.
Sports Technology : Samsung Displays Help Cincinnati Bengals Prepare For Game Day
The Cincinnati Bengals have equipped their training facility with Samsung interactive displays and direct-view LED screens, giving coaches, players and scouting staff new ways to analyze game footage, develop strategies and evaluate prospective players. The NFL team installed five Samsung Flip Pro interactive displays in staff offices, along with large-format 4K UHD LED screens in the weight room and other areas of the facility.
IUF und Broadsign vernetzen Cotswold-Filialen
Der britische Outdoor-Händler Cotswold Outdoor hat sein Retail-Media-Netzwerk auf die Filialen ausgeweitet. Gemeinsam mit Broadsign und dem Instore-Media-Integrator IUF installierte der Retailer 149 Displays in 23 Stores. Zum Netzwerk gehören Displays an Kassen und Regalen, Stelen, Großformate sowie Screens im Eingangsbereich. Broadsign liefert Content-Management-System und Ad Server. Darüber steuert der Händler die Inhalte, überwacht das Netzwerk und plant Werbung ein.
UK : Cotswold Outdoor Expands In-Store Retail Media Network
Cotswold Outdoor Group has expanded its retail media network into its stores, deploying 149 digital displays across 23 locations with Broadsign and in-store media integrator IUF. The network includes till, shelf, totem, large-format and front-of-store displays. Broadsign’s CMS and Ad Server are being used to manage the content, monitor the network, as well as schedule advertising, while IUF is handling deployment and ongoing support.
Top stories from week ending 10/2/26
Photo credit: denversummitfc.com Denver Summit Breaks Ground on $200 Million Stadium Denver Summit FC has broken ground on its new $200 million stadium at Santa Fe Yards, with completion now targeted for late 2028 rather than early in that season. The Populous-designed venue will have 12,500 fixed seats and room for another 500 standing spectators, down from the originally planned 14,500.
700-Quadratmeter-LED in Panama City
In Panama City ist ein gebogenes LED-Display mit mehr als 700 Quadratmetern Fläche in Betrieb gegangen. Der Superscreen heißt La Reina, auf Deutsch „Die Königin“, und läuft seit dem 10. Juni 2026. Das Display hängt an einem Gebäude, an dem mehrere Hauptverkehrsachsen zusammenlaufen. Dazu zählen die Avenida Balboa, die Ausfahrt des Corredor Sur und die Vía Israel. Display folgt der Architektur Das Projektteam hat dabei kein klassisches rechteckiges Display an die Fassade montiert.
Panama City : 700-Square-Meter Curved LED Screen Becomes Landmark
A curved LED display covering more than 700 square meters (7,535 square feet) has become a prominent new DooH installation in Panama City. Known as La Reina, or “The Queen,” the SuperScreen was went live on June 10. The display is positioned where several major traffic routes converge, including Avenida Balboa, the exit from Corredor Sur and Vía Israel.
Digital Signage Awards 2027 : Entry Deadline Extended To October 16
The awards recognize projects, products, companies and individuals from across the digital signage industry. Entrants can submit work across a range of categories covering areas including creative content, technology, installations and industry achievement. Each entry requires a 100-word summary and a PDF submission of no more than 1,500 words, along with a company logo and a reference image representing the entry.
LED-Wand für Telefónica
Der Telekommunikationskonzern Telefónica Servicios Audiovisuales, kurz TSA, hat in einem neuen Broadcast-Monitoring-Raum eine LED-Wand von Alfalite installiert. Der Raum gehört zum nationalen Überwachungs- und Betriebszentrum des Telekommunikationskonzerns in Madrid. Von hier aus läuft TSA Mediahub. Über diese Plattform produziert, verwaltet, verarbeitet, speichert und verbreitet Telefónica audiovisuelle Inhalte.
Automotive Digital Signage : Spectrio And SignageOS Partner To Expand Hardware Compatibility
Spectrio has partnered with SignageOS to give automotive dealerships and multi-location dealer groups greater flexibility in deploying and managing digital signage across different hardware platforms. The integration lets Spectrio’s content management system (CMS) work across Android, Brightsign, Windows, Tizen, WebOS, ChromeOS, System-on-Chip (SoC) displays, and custom hardware configurations.
Decke und Säulen spielen synchron
Das Casino Resorts World New York City verbindet ein großes Decken-Display und sechs LED-Säulen zu einer gemeinsamen Bildfläche. Die Inhalte entwickelte das Content-Studio Render Impact. Die Displays lieferte JCM Global, ein Technikanbieter für die Glücksspielbranche. Laut JCM Global haben die Säulen einen Pixelpitch von 1,8 Millimetern, das rund 15 Meter große Decken-Display von 1,9 Millimetern. Von der U-Bahn zur Skyline Die Sequenzen wandern zwischen Decke und Säulen hin und her.
Viooh bindet 500 Tumedio-Screens an
Viooh nimmt die digitalen Werbeflächen des Außenwerbers Tumedio in sein programmatisches Angebot auf. Zum Netzwerk gehören Großformate, Billboards an Straßen sowie Displays an Flughäfen, Tankstellen und in Parkhäusern. Nach Unternehmensangaben erzielt es monatlich 320 Millionen Impressions. Tumedio ist in mehr als 75 Städten auf der Iberischen Halbinsel aktiv. Dazu zählen in Spanien Madrid, Barcelona, Valencia, Málaga, Sevilla, Alicante und Córdoba, in Portugal Lissabon und Porto.
Behind the Dover Projection : Four Projectors And No Grid Power On The White Cliffs
When imagery from the Bayeux Tapestry appeared across the White Cliffs of Dover earlier this year, the result looked deceptively simple: scenes inspired by the nearly 1,000-year-old work spread across the chalk before giving way to a giant “Merci” message to France. Projection specialist Pixel Sharp delivered the one-night installation for the British Museum, with Disguise servers handling media playback and mapping.
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