DETROIT -- Maybe his crack-smoking brother would be there tonight, he thought. Maybe this would be his chance to save him. Gregory Taylor was behind the wheel of the Salvation Army’s Bed and Bread truck, a mobile food pantry that drives though the poorest neighborhoods in Detroit to bring meals to people who are hungry. It was near the end of a long day, the final stretch of his eight-hour route.
I am one of those very few rail travellers who gazes out the window at the lovely English countryside instead of being transfixed by my smartphone. But, returning after a long flight last week I was too tired to do so, so I did what I always do when I am tired, i.e. play with figures. The number that was sticking in my mind was from the Financial Times, WPP CEO Sir Martin Sorrell’s £48.1 million earnings in 2016.
Last week’s column ended with the call to businesses to become more demanding customers/shareholders of the government. This is a theme that began two weeks ago under the heading, “Industry Revival needs demanding customers and great management”, which stressed the need for feedback to the businesses we patronised if they were to improve. It also stated that we, in the UK, are particularly bad at giving it, preferring to mutter under our breath instead.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".